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Variable Pricing

Mia Fiorella
$organization

How many organizations have implemented variable pricing?

I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

Thanks,

Mia

Audience Development

The Old Globe

  • Former Member
    Former Member $organization
    We are, and we've tried various methods. Including timing out price maps on a certain day, adjusting facilities after a show is on sale, and now we are interested in looking at speed of sales like UNC is doing.

    Good luck!
    Nicole

    From: Mia Fiorella <bounce-miafiorella6505@tessituranetwork.com>
    To: Nicole Keating
    Sent: Tue Aug 24 19:28:50 2010
    Subject: [Tessitura Ticketing Forum] Variable Pricing

    How many organizations have implemented variable pricing?

    I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

    Thanks,

    Mia

    Audience Development

    The Old Globe




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
  • $organization

    We've been using demand-based pricing at Pittsburgh Opera for a while. The season coming up will be our fourth.

  • Former Member
    Former Member $organization

    We’re starting our first season – I’m juggling as we speak.

     

    Jimmy Godsey

    The Public Theater

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Mia Fiorella
    Sent: Tuesday, August 24, 2010 7:29 PM
    To: Jimmy Godsey
    Subject: [Tessitura Ticketing Forum] Variable Pricing

     

    How many organizations have implemented variable pricing?

    I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

    Thanks,

    Mia

    Audience Development

    The Old Globe




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • Former Member
    Former Member $organization

    We use demand pricing at some of the theater organizations at Yale.  We raise the price by a pre-determined amount after we reach a pre-determined percent sold.  This method allows us to make all of the decisions in advance so the box office can react quickly when the milestones are met.

  • $organization

    We have been doing this in different variations for three-four years now. If you have any questions let me know, I know there are a lot of us here who can tell you the pros and cons and give you some insights.

     

    Ashley

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Mia Fiorella
    Sent: Tuesday, August 24, 2010 6:29 PM
    To: Ashley Voorhees
    Subject: [Tessitura Ticketing Forum] Variable Pricing

     

    How many organizations have implemented variable pricing?

    I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

    Thanks,

    Mia

    Audience Development

    The Old Globe




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • $organization

    We have been using variable pricing for the last year or so.  There were a few gotchas in set up that we discovered over time, but overall it has been going well.

     

    Boann

  • $organization

    We have been setting Dynamic pricing on performances at the Houston Symphony for a few seasons now.  We have also started changing the price zones on seats on the fly based on sales.  Good luck and may the force be with you!

  • $organization

    Thank you to everyone who responded. A couple more questions:

    - Are you using a date by date capacity percentage to trigger the increase in price?  At what percent?

    - What kind of customer response did you get? Increased subscriptions? Did it help level out other performances that had lower capacity? Able to see patrons buying earlier?

    Thanks again.

    Mia

  • $organization in reply to Mia Fiorella

    We're still early in our implementation process, so we're still on another system however we've been doing demand based pricing for 3 years now.  

    I'd be interested to hear how everyone handles it on Tessitura as we are hashing that out right now.

  • $organization in reply to Michael Bell

    Hi Michael.  I showed Shelley how we do our dynamic pricing so that you have an audit trail of what price the ticket was and when.  If you want to see how to just grab Shelley and come on over.

  • $organization in reply to Heather Fails

    Thanks, I may take you up on that.

  • $organization

    We are doing it Arts Club Theatre Company – and have been for the last two years.  We’ve had great results and I would be happy to talk to you if you need more information.

     

     Cheers,

    Reena

     

    Reena Taank

    Ticket Sales Manager

    Arts Club Theatre Company

    1585 Johnston Street

    Vancouver, B.C. V6H 3R9

    Phone: 604-687-5315 ext 278

    Fax:604-629-1059

    Email: rtaank@artsclub.com

    Web: www.artsclub.com

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    IMPORTANT NOTICE: This email transmission and any accompanying attachments contain confidential information intended only for the use of the individual or entity named above. Any dissemination, distribution, copying or action taken in reliance on the contents of this email by anyone other than the intended recipient is strictly prohibited. If you have received this email in error please immediately delete it and notify sender at the above email address.

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Mia Fiorella
    Sent: Tuesday, August 24, 2010 4:29 PM
    To: Reena Taank
    Subject: [Tessitura Ticketing Forum] Variable Pricing

     

    How many organizations have implemented variable pricing?

    I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

    Thanks,

    Mia

    Audience Development

    The Old Globe




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • Former Member
    Former Member $organization in reply to Reena Taank

    This will be our second season using dynamic pricing here at McCarter, and it's working wonderfully for us.

  • $organization

    Answers below Mia

     

    Cheers,

    Reena

     

    Reena Taank

    Ticket Sales Manager

    Arts Club Theatre Company

    1585 Johnston Street

    Vancouver, B.C. V6H 3R9

    Phone: 604-687-5315 ext 278

    Fax:604-629-1059

    Email: rtaank@artsclub.com

    Web: www.artsclub.com

    sig-logo

    IMPORTANT NOTICE: This email transmission and any accompanying attachments contain confidential information intended only for the use of the individual or entity named above. Any dissemination, distribution, copying or action taken in reliance on the contents of this email by anyone other than the intended recipient is strictly prohibited. If you have received this email in error please immediately delete it and notify sender at the above email address.

     

    From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Mia Fiorella
    Sent: Wednesday, August 25, 2010 1:44 PM
    To: Reena Taank
    Subject: Re: [Tessitura Ticketing Forum] Variable Pricing

     

    Thank you to everyone who responded. A couple more questions:

    - Are you using a date by date capacity percentage to trigger the increase in price?  At what percent? – House count reports and cap percentages – the trigger to demand price is different for each productions/performances

    - What kind of customer response did you get? Increased subscriptions? Did it help level out other performances that had lower capacity? Able to see patrons buying earlier?

    Generally people did not complain – because if they really wanted to see it, they paid the higher price.  We have increased our subscriptions because of demand based pricing, it’s definitely helped other productions with lower capacity, patrons are generally buying earlier.

    Thanks again.

    Mia

    From: Mia Fiorella <bounce-miafiorella6505@tessituranetwork.com>
    Sent: 8/24/2010 6:28:30 PM

    How many organizations have implemented variable pricing?

    I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).

    Thanks,

    Mia

    Audience Development

    The Old Globe




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

  • $organization

    We are entering our second season of demand based pricing.  We use various methods to accomplish it based on the circumstances.  We rezone individual seats, add additional price maps or expire old map and add new ones.