How many organizations have implemented variable pricing?
I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).
Thanks,
Mia
Audience Development
The Old Globe
We have been setting Dynamic pricing on performances at the Houston Symphony for a few seasons now. We have also started changing the price zones on seats on the fly based on sales. Good luck and may the force be with you!