How many organizations have implemented variable pricing?
I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).
Thanks,
Mia
Audience Development
The Old Globe
We are entering our second season of demand based pricing. We use various methods to accomplish it based on the circumstances. We rezone individual seats, add additional price maps or expire old map and add new ones.