Variable Pricing

Answers below Mia

Cheers,

Reena

Reena Taank

Ticket Sales Manager

Arts Club Theatre Company

1585 Johnston Street

Vancouver, B.C. V6H 3R9

Phone: 604-687-5315 ext 278

Fax:604-629-1059

Email: rtaank@artsclub.com

Web: www.artsclub.com

IMPORTANT NOTICE: This email transmission and any accompanying attachments contain confidential information intended only for the use of the individual or entity named above. Any dissemination, distribution, copying or action taken in reliance on the contents of this email by anyone other than the intended recipient is strictly prohibited. If you have received this email in error please immediately delete it and notify sender at the above email address.

Thank you to everyone who responded. A couple more questions:

- Are you using a date by date capacity percentage to trigger the increase in price?  At what percent? – House count reports and cap percentages – the trigger to demand price is different for each productions/performances

- What kind of customer response did you get? Increased subscriptions? Did it help level out other performances that had lower capacity? Able to see patrons buying earlier?

Generally people did not complain – because if they really wanted to see it, they paid the higher price.  We have increased our subscriptions because of demand based pricing, it’s definitely helped other productions with lower capacity, patrons are generally buying earlier.

Thanks again.

Mia

Answers below Mia

Cheers,

Reena

Reena Taank

Ticket Sales Manager

Arts Club Theatre Company

1585 Johnston Street

Vancouver, B.C. V6H 3R9

Phone: 604-687-5315 ext 278

Fax:604-629-1059

Email: rtaank@artsclub.com

Web: www.artsclub.com

IMPORTANT NOTICE: This email transmission and any accompanying attachments contain confidential information intended only for the use of the individual or entity named above. Any dissemination, distribution, copying or action taken in reliance on the contents of this email by anyone other than the intended recipient is strictly prohibited. If you have received this email in error please immediately delete it and notify sender at the above email address.

Thank you to everyone who responded. A couple more questions:

- Are you using a date by date capacity percentage to trigger the increase in price?  At what percent? – House count reports and cap percentages – the trigger to demand price is different for each productions/performances

- What kind of customer response did you get? Increased subscriptions? Did it help level out other performances that had lower capacity? Able to see patrons buying earlier?

Generally people did not complain – because if they really wanted to see it, they paid the higher price.  We have increased our subscriptions because of demand based pricing, it’s definitely helped other productions with lower capacity, patrons are generally buying earlier.

Thanks again.

Mia