How many organizations have implemented variable pricing?
I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).
Thanks,
Mia
Audience Development
The Old Globe
Thank you to everyone who responded. A couple more questions:
- Are you using a date by date capacity percentage to trigger the increase in price? At what percent?
- What kind of customer response did you get? Increased subscriptions? Did it help level out other performances that had lower capacity? Able to see patrons buying earlier?
Thanks again.
We're still early in our implementation process, so we're still on another system however we've been doing demand based pricing for 3 years now.
I'd be interested to hear how everyone handles it on Tessitura as we are hashing that out right now.
Hi Michael. I showed Shelley how we do our dynamic pricing so that you have an audit trail of what price the ticket was and when. If you want to see how to just grab Shelley and come on over.
Thanks, I may take you up on that.