How many organizations have implemented variable pricing?
I'm presenting variable pricing as an option to our ED and I'd like to give him an idea of how many theatres are already doing this (aside from the organizations that spoke at Tess Conference).
Thanks,
Mia
Audience Development
The Old Globe
We use demand pricing at some of the theater organizations at Yale. We raise the price by a pre-determined amount after we reach a pre-determined percent sold. This method allows us to make all of the decisions in advance so the box office can react quickly when the milestones are met.