I'm curious to hear if there is anyone out there who feels like they are doing a great job in capturing patron email addresses at the box office. Are you using any incentives (e.g. free drink ticket if you give an email)? Have you found a way to speed up capture so it doesn't extend the transaction time? Bonus points if you can tell me this still works for fast-paced general public sales! :-)
For phone sales, we ask for an email address “so that we can send an email conformation.” That usually works for 90% of our calls. It’s a bear, I know…
Jessica Damrow Sherman
Assistant Ticket Office Manager
The Performing Arts Center
Purchase College
735 Anderson Hill Road
Purchase, NY 10577
914.251.6214
jessica.damrow@purchase.edu
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Kjersten Schladetzky Sent: Monday, September 23, 2013 2:16 PM To: Damrow, Jessica Subject: [Tessitura Ticketing Forum] Email Address Capture
This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
We also ask for an email address "so that we can send you an email confirming the details of your order." It works quite well! We do not worry about checking for emails for quick sales night of show since we just want to get the patron in to the show.
Oh, and one more thing that helps make this quick - KEYBOARD SHORTCUTS! Ctrl-D opens the alternate address box which has mailing and email address. So you can quickly see if there is an email and if there isn't, you can add one there. Saves the step of having to go into the account to check, then add.
The ticket office staff also uses "In case a performance is canceled or postponed", as an "ask" for an email address either via phone or window sales.
Jessica
McCarter Theatre
One of many things that is great about V11 is the change in required information to create an account. You could have your staff just create an account that has the patron name and email address for walk-up if you wanted to capture that information.
Christopher Cuhel, Patron Services Manager
First Stage
Transforming Lives Through Theater
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Jenny Graf Sent: Monday, September 23, 2013 4:02 PM To: Christopher Cuhel Subject: Re: [Tessitura Ticketing Forum] Email Address Capture
From: Kjersten Schladetzky <bounce-kjerstenschladetzky9327@tessituranetwork.com> Sent: 9/23/2013 1:15:13 PM
I agree that the best and easiest way is to ask for it to "automatically send an email confirmation" which can be done with basically one extra click in the ticket order after setting up the email template in the order acknowledgments drop-down. I'm not sure how effective this is for walk-up orders but in past positions I've seen this be highly effective for phone orders, customers actually become trained and call if they lose the email or don't receive the email. I think the use of email confirmations for orders placed within Tessitura is one of the many overlooked features that offers a great deal of benefit.