I'm curious to hear if there is anyone out there who feels like they are doing a great job in capturing patron email addresses at the box office. Are you using any incentives (e.g. free drink ticket if you give an email)? Have you found a way to speed up capture so it doesn't extend the transaction time? Bonus points if you can tell me this still works for fast-paced general public sales! :-)
The ticket office staff also uses "In case a performance is canceled or postponed", as an "ask" for an email address either via phone or window sales.
Jessica
McCarter Theatre