I'm curious to hear if there is anyone out there who feels like they are doing a great job in capturing patron email addresses at the box office. Are you using any incentives (e.g. free drink ticket if you give an email)? Have you found a way to speed up capture so it doesn't extend the transaction time? Bonus points if you can tell me this still works for fast-paced general public sales! :-)
We also ask for an email address "so that we can send you an email confirming the details of your order." It works quite well! We do not worry about checking for emails for quick sales night of show since we just want to get the patron in to the show.
Oh, and one more thing that helps make this quick - KEYBOARD SHORTCUTS! Ctrl-D opens the alternate address box which has mailing and email address. So you can quickly see if there is an email and if there isn't, you can add one there. Saves the step of having to go into the account to check, then add.