we are getting ready for our single ticket campaign to launch for the first time on Tessitura and are wondering what other organizations are using as a single ticket source code. Is it as simple as creating a source code named "single ticket" or do you break it down further or add in the year etc
any advice is welcomed with open arms :-)
For new acquisition from print materials we have a shelf copy source code for each print piece i.e. Music STB Brochure Shelf Copy.
For communications to existing customers, we create the source codes through extraction manager and name the source codes by clusters of customers i.e. 2011-12 Music STBs or 2010-11 Music STBs and so on.
Chuck Buchanan
92nd Street Y
We started doing one for each season, but it became cumbersome to recreate generic source codes every year. I would recommend doing an appeal and source with no ending date that you can use year after year. This is also helpful for the ticketing staff to always be able to use the same source code. We do have several generic sources we use for tracking things like comps, exchanges and house orders. I’d say it’s best to keep it as simple as possible.
Then if you need to create sources that are specific to a show or will have a set ending date, add those under a separate appeal. Good luck with your launch!
Maryke VanBeuzekom
Ticketing Operations Manager
The 5th Avenue Theatre
Tickets (206) 625-1900
www.5thavenue.org
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Julie GregorchukSent: Tuesday, July 24, 2012 12:01 PMTo: Maryke VanBeuzekomSubject: [Tessitura Ticketing Forum] Single Ticket Source Code
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Julie,
We use sources to describe how a patron heard about the particular concert they are purchasing. I will try to make our process as brief as possible….
· We have appeals named for each type of communication for example Ticketing 12/13 Print
· Under that appeal we have a source for each type of print, some examples are:
o The Tennessean
o City Paper
o Bus Bench Poster
· We also name our sources (outside sources only) in a way that makes them easy to sort by type in the drop down menu, for example.
o 12/13 Print – The Tennessean
o 12/13 Radio – Mix 92.9
o 12/13 TV – WSMV Channel 4
Because the web uses only one default source we set up our orders to ask where they heard about the show, that information is added to order notes and when we check orders the next day we change the source to match what they have entered. If they haven’t entered anything we stick with the default source.
I hope this helps, let me know if you have any additional questions.
Best,
Kimberly DarlingtonDirector of Ticket ServicesNashville SymphonySchermerhorn Symphony CenterOne Symphony PlaceNashville, TN 37201-2031T 615.687.6405 F 615.687.6403kdarling@nashvillesymphony.orgnashvillesymphony.org
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Julie GregorchukSent: Tuesday, July 24, 2012 1:59 PMTo: kdarling@nashvillesymphony.orgSubject: [Tessitura Ticketing Forum] Single Ticket Source Code
We have a Single Ticket Appeal and under that, generic source codes such as website, newspaper, word of mouth, email news, billboard, radio, etc. These are set up not to expire. That way the ticket sellers are familiar with the basic source codes when they ask “Where did you hear of this performance?”
When we do a more targeted appeal that we need to track, for instance a special offer to a partner’s mailing list, that will have a dedicated source code usually with an expiration date.
I always find that the trick with Tessitura is to determine how specific you need to be to so the data collection has value to the organization and yet not go overboard and create excessive labor for information no one will ever use. It takes some time to find that magic line (and it changes as everyone gets to know the software better). That’s the value and the challenge of the software. It can do so much, you need to know how much to do.
Good luck,
Susan
Susan Crockett
Chief Information Officer
Ruth Eckerd Hall
From: Julie Gregorchuk [mailto:bounce-juliegregorchuk3305@tessituranetwork.com] Sent: Tuesday, July 24, 2012 2:59 PM To: Susan Crockett Subject: [Tessitura Ticketing Forum] Single Ticket Source Code
Thank you all for the suggestions! Much appreciated!