Single Ticket Source Code

We have a Single Ticket Appeal and under that, generic source codes such as website, newspaper, word of mouth, email news, billboard, radio, etc.  These are set up not to expire.  That way the ticket sellers are familiar with the basic source codes when they ask “Where did you hear of this performance?”

When we do a more targeted appeal that we need to track, for instance a special offer to a partner’s mailing list, that will have a dedicated source code usually with an expiration date.

I always find that the trick with Tessitura is to determine how specific you need to be to so the data collection has value to the organization and yet not go overboard and create excessive labor for information no one will ever use.   It takes some time to find that magic line (and it changes as everyone gets to know the software better).    That’s the value and the challenge of the software.  It can do so much, you need to know how much to do.

Good luck,

Susan

Susan Crockett

Chief Information Officer

Ruth Eckerd Hall

we are getting ready for our single ticket campaign to launch for the first time on Tessitura and are wondering what other organizations are using as a single ticket source code. Is it as simple as creating a source code named "single ticket" or do you break it down further or add in the year etc

any advice is welcomed with open arms :-)

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