we are getting ready for our single ticket campaign to launch for the first time on Tessitura and are wondering what other organizations are using as a single ticket source code. Is it as simple as creating a source code named "single ticket" or do you break it down further or add in the year etc
any advice is welcomed with open arms :-)
For new acquisition from print materials we have a shelf copy source code for each print piece i.e. Music STB Brochure Shelf Copy.
For communications to existing customers, we create the source codes through extraction manager and name the source codes by clusters of customers i.e. 2011-12 Music STBs or 2010-11 Music STBs and so on.
Chuck Buchanan
92nd Street Y