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Press Releases and Bulk Email Software

Jamie O'Brien
$organization
Good afternoon –
 
Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.
 
We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?
 
Sincerely,
 
Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
(646) 223-3063
www.newvictory.org
 
 
 
  • $organization

    Hi Jamie –

     

    When I was at Milwaukee Rep we used TMS to send out press releases, but actually kept our media list in a separate database. I’ve known many other arts orgs to also use their e-marketing tool for their press list because it is very helpful to have imagery and other media right there in the e-mail.

     

    -p.

     

    Patrick Schley
    Academy Services Manager

    First Stage
    325 West Walnut Street

    Milwaukee, WI 53212
    (414) 267-2970 direct

    (414) 267-2976 fax

     

    Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
    YouTube:  www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com

     

    On stage at First Stage...

    DON'T TELL ME I CAN'T FLY | October 28-November 13 | Todd Wehr Theater

    A new play inspired by the life and art of Milwaukee collage artist Della Wells

    For tickets and information visit www.firststage.org!

     

    Register today for School Year 2011-12!

    Creative Drama | Introduction to Acting | Musical Theatre | Design | Auditioning | ...and more!

    Milwaukee Youth Arts Center | Oconomowoc Arts Center | Sharon Lynne Wilson Center for the Arts

    Visit www.firststage.org for information or to register!

     

  • $organization

    Hi Jamie -

    We store all our press contacts in Tessitura and pretty much only use WordFly for sending out press releases/invites/etc. Before WordFly we used TMS. We haven't had any issues (other than people errors) and we love being able to tell if press are actually opening emails and can filter that out for follow up emails etc.

    If there is an emergency press release (like a cancellation or whatever) our staff can still manually send out an email on the fly by pulling a list from Tessitura.

    The one then I will say just from a time standpoint is don't over design the media releases. We scaled back on the design quite a bit when it was just taking too long to do a release turn around because we were waiting for various design pieces.

    HTH,

    Heather

  • $organization
    Good afternoon –
     
    Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.
     
    We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?
     
    Sincerely,
     
    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    (646) 223-3063
    www.newvictory.org
     
     
     
  • $organization in reply to Jamie O'Brien

    1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

     Hi

    This sounds a really interesting idea. We don't currently store our media contacts in Tessitura but we have been considering this recently and it would enable us to send press releases via WordFly. Are there any pros and cons to using Tessitura as a media contact database over other media-specific databases that people have found?

    Thanks very much

    Gaynor Ellis

    Marketing & Communications Coordinator

    The Sage Gateshead

  • $organization

    Thanks for the feedback, Gaynor (and Heather and Patrick).

     

    We’ve used Tessitura for our press contacts since going live for the 07-08 season. I asked our Assistant Director of PR to sum up why it works for us and she said:

     

    In addition to having press ticketing noted on a constituent record related to how our PR folks are tracking their other info, I also appreciate that I can keep record of people who are now “inactive” b/c they’re out of a job or retired, without losing their info. We use attributes to help categorize which people we want to send which releases to, etc.

     

    Hope that’s useful feedback,

     

    Jamie

     

     

    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    (646) 223-3063
    www.newvictory.org

     

     

     

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Gaynor Ellis
    Sent: Thursday, November 10, 2011 9:50 AM
    To: Jamie O'Brien
    Subject: Re: [Tessitura Marketing Forum] Press Releases and Bulk Email Software

     

    1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

     Hi

    This sounds a really interesting idea. We don't currently store our media contacts in Tessitura but we have been considering this recently and it would enable us to send press releases via WordFly. Are there any pros and cons to using Tessitura as a media contact database over other media-specific databases that people have found?

    Thanks very much

    Gaynor Ellis

    Marketing & Communications Coordinator

    The Sage Gateshead

    From: Jamie O'Brien <bounce-jamieobrien3953@tessituranetwork.com>
    Sent: 11/9/2011 4:33:45 PM

    Good afternoon –

     

    Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.

     

    We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?

     

    Sincerely,

     

    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    (646) 223-3063
    www.newvictory.org

     

     

     




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