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Press Releases and Bulk Email Software

Jamie O'Brien
$organization
Good afternoon –
 
Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.
 
We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?
 
Sincerely,
 
Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
(646) 223-3063
www.newvictory.org
 
 
 
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  • $organization

    Hi Jamie -

    We store all our press contacts in Tessitura and pretty much only use WordFly for sending out press releases/invites/etc. Before WordFly we used TMS. We haven't had any issues (other than people errors) and we love being able to tell if press are actually opening emails and can filter that out for follow up emails etc.

    If there is an emergency press release (like a cancellation or whatever) our staff can still manually send out an email on the fly by pulling a list from Tessitura.

    The one then I will say just from a time standpoint is don't over design the media releases. We scaled back on the design quite a bit when it was just taking too long to do a release turn around because we were waiting for various design pieces.

    HTH,

    Heather

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  • $organization

    Hi Jamie -

    We store all our press contacts in Tessitura and pretty much only use WordFly for sending out press releases/invites/etc. Before WordFly we used TMS. We haven't had any issues (other than people errors) and we love being able to tell if press are actually opening emails and can filter that out for follow up emails etc.

    If there is an emergency press release (like a cancellation or whatever) our staff can still manually send out an email on the fly by pulling a list from Tessitura.

    The one then I will say just from a time standpoint is don't over design the media releases. We scaled back on the design quite a bit when it was just taking too long to do a release turn around because we were waiting for various design pieces.

    HTH,

    Heather

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