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Press Releases and Bulk Email Software

Jamie O'Brien
$organization
Good afternoon –
 
Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.
 
We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?
 
Sincerely,
 
Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
(646) 223-3063
www.newvictory.org
 
 
 
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  • $organization
    Good afternoon –
     
    Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.
     
    We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?
     
    Sincerely,
     
    Jamie O'Brien
    Marketing & Communications Manager
    The New 42nd Street, Inc.
    229 W. 42nd Street
    New York, NY 10036-7299
    (646) 223-3063
    www.newvictory.org
     
     
     
  • $organization in reply to Jamie O'Brien

    1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

     Hi

    This sounds a really interesting idea. We don't currently store our media contacts in Tessitura but we have been considering this recently and it would enable us to send press releases via WordFly. Are there any pros and cons to using Tessitura as a media contact database over other media-specific databases that people have found?

    Thanks very much

    Gaynor Ellis

    Marketing & Communications Coordinator

    The Sage Gateshead

Reply
  • $organization in reply to Jamie O'Brien

    1024x768 Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4

     Hi

    This sounds a really interesting idea. We don't currently store our media contacts in Tessitura but we have been considering this recently and it would enable us to send press releases via WordFly. Are there any pros and cons to using Tessitura as a media contact database over other media-specific databases that people have found?

    Thanks very much

    Gaynor Ellis

    Marketing & Communications Coordinator

    The Sage Gateshead

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