Press Releases and Bulk Email Software

Jamie O'Brien $organization over 14 years ago

Good afternoon –

Our in-house publicity team is testing out a new communication strategy for press that will involve using WordFly. During our first training session, they posed the question of also using the software to do the actual press releases and alerts, as the HTML format allows for inclusion of show artwork within the release without additional attachments.

We’re developing a pros and cons list now but are wondering—is anyone else out there using an email software program (WordFly/TMS or anything) to send out press releases? If so, would you mind answering a few questions for my colleague about how it’s working for you?

Sincerely,

Jamie O'Brien
Marketing & Communications Manager
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
(646) 223-3063
www.newvictory.org

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Patrick Schley (Past Staff Member) $organization over 14 years ago

Hi Jamie –

When I was at Milwaukee Rep we used TMS to send out press releases, but actually kept our media list in a separate database. I’ve known many other arts orgs to also use their e-marketing tool for their press list because it is very helpful to have imagery and other media right there in the e-mail.

-p.

Patrick Schley
Academy Services Manager
First Stage
325 West Walnut Street
Milwaukee, WI 53212
(414) 267-2970 direct
(414) 267-2976 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube: www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com

On stage at First Stage...
DON'T TELL ME I CAN'T FLY | October 28-November 13 | Todd Wehr Theater
A new play inspired by the life and art of Milwaukee collage artist Della Wells
For tickets and information visit www.firststage.org!

Register today for School Year 2011-12!
Creative Drama | Introduction to Acting | Musical Theatre | Design | Auditioning | ...and more!
Milwaukee Youth Arts Center | Oconomowoc Arts Center | Sharon Lynne Wilson Center for the Arts
Visit www.firststage.org for information or to register!
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Patrick Schley (Past Staff Member) $organization over 14 years ago

Hi Jamie –

When I was at Milwaukee Rep we used TMS to send out press releases, but actually kept our media list in a separate database. I’ve known many other arts orgs to also use their e-marketing tool for their press list because it is very helpful to have imagery and other media right there in the e-mail.

-p.

Patrick Schley
Academy Services Manager
First Stage
325 West Walnut Street
Milwaukee, WI 53212
(414) 267-2970 direct
(414) 267-2976 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube: www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com

On stage at First Stage...
DON'T TELL ME I CAN'T FLY | October 28-November 13 | Todd Wehr Theater
A new play inspired by the life and art of Milwaukee collage artist Della Wells
For tickets and information visit www.firststage.org!

Register today for School Year 2011-12!
Creative Drama | Introduction to Acting | Musical Theatre | Design | Auditioning | ...and more!
Milwaukee Youth Arts Center | Oconomowoc Arts Center | Sharon Lynne Wilson Center for the Arts
Visit www.firststage.org for information or to register!
Cancel
Vote Up 0 Vote Down

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