I'm wondering if anyone is using Tessitura as a PR database for press and bloggers so that you can cross-reference journalists who may also be customers?
We are currently using a combination of Outlook and Vocus/Cision for press, and we're wondering how best to use Tessitura (or not) once it's up and running here.
Thanks!
I’m not, but am very curious about this too, especially when media contacts change so frequently. I’m presently using a combo of Outlook/Excel, and would love to use Tessitura if it proved to be efficient and user-friendly enough for this purpose.
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Jennifer V. Hubbartt
Marketing & Public Relations Director
First Stage Children's Theater
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From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Bevery Greenfield Sent: Wednesday, June 09, 2010 1:57 PM To: Jennifer Hubbartt Subject: [Tessitura Marketing Forum] Anyone using Tessitura as a PR database?
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Are you generally talking to the same press list? Or do you have different press lists (ie, kids events, general events, critics, etc.) and are you able to manipulate them effectively?
06/09/2010 03:47 PM
From: Paula Getman <bounce-paulagetman7393@tessituranetwork.com> Sent: 6/9/2010 3:05:24 PM
We do add our press to Tessitura and assign both a Press Constituency and also Attributes indicating what type of press they are (local - freelance, international -critic , local - freelance, etc). This way they can be pulled into lists, assigned tickets, etc. This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
Beverly – I don’t work with press contacts myself, but I asked one of our PR folks if she’d provide feedback for your question. If you’d like to learn more about how we manage press records, I can put you in touch with her directly. In the meantime, here’s her response:
“Sure, we use it in lieu of managing them within outlook or vocus by identifying them as a press constituent, with categorical attributes – i.e. theater vs music vs dance. This allows us to keep each person’s record on file with ticket history or other relevant info via notes or documents. Having our contacts in tessitura also enable us to create lists, much as we would have done in outlook.
I’m not sure if this answers Beverly’s question, but if I search for someone, I may find that the person has two records under two constituent types. I usually move them to Press, because changing the person’s constituency does NOT disable the customer’s ability to purchase tickets.”
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Bevery Greenfield Sent: Wednesday, June 09, 2010 2:57 PM To: Jamie O'Brien Subject: [Tessitura Marketing Forum] Anyone using Tessitura as a PR database?
We used to use an Access database and converted everything into Tessitura. One note on the changing media contacts - we've found that it can help to have a 'press' account and a 'press contact' account. That way you can track multiple people attached to the NY Times for example, and when they change, you just inactivate the association but still have the individual history. This also helps for free lancers who might be associated with several media outlets.
HeatherSeattle Rep
Our Media Relations department used to use a Filemaker database and are now using Tessitura. Our set up is similar to what Heather explains. We have a constituent record for the publication/channel/site and then associate individual jounalists to this account, tracking employment history this way. All Media contacts also have a Constituency which allows us to exclude them from marketing comms and generally identify them.
We have a range of Attributes to indicate the media the journo works in (press, TV, online etc), their job title (editor, photographer, arts writer etc), what sort of invitation they're entitled to, what sort of media release they generally receive and the Attribute value then indicates if they are national or state based. Our Media department then use these Attributes when generating lists for Media Releases. They have also just started sending Media Releases via Wordfly so are able to track opens, click throughs, hardbounces etc - plus it's much prettier than the old attachment to Outlook emails.
We are also set up to track campaigns through Solicitations. Using the Campaigns > Solicitations we can add and manipulate Solicitations en masse based on the list a Media Release goes to. We have set up Campaigns for each year and Designations based on Production and City. Contact with individual journos can then be recorded through the Solicitation record, so we can see where we're at with any given individual and also report on a production specific campaign. It's early days on this but I think Solicitations is the perfect vehicle for this sort of tracking.
Our Media Department are also loving using Activities to track all their Opening Night and Season invitations and RSVPs and being able to simply report on who to expect when.
Cheers
Amalia
The Australian Ballet