Anyone using Tessitura as a PR database?

Beverly – I don’t work with press contacts myself, but I asked one of our PR folks if she’d provide feedback for your question. If you’d like to learn more about how we manage press records, I can put you in touch with her directly. In the meantime, here’s her response:

“Sure, we use it in lieu of managing them within outlook or vocus by identifying them as a press constituent, with categorical attributes – i.e. theater vs music vs dance. This allows us to keep each person’s record on file with ticket history or other relevant info via notes or documents. Having our contacts in tessitura also enable us to create lists, much as we would have done in outlook.

I’m not sure if this answers Beverly’s question, but if I search for someone, I may find that the person has two records under two constituent types.  I usually move them to Press, because changing the person’s constituency does NOT disable the customer’s ability to purchase tickets.”

I'm wondering if anyone is using Tessitura as a PR database for press and bloggers so that you can cross-reference journalists who may also be customers?

We are currently using a combination of Outlook and Vocus/Cision for press, and we're wondering how best to use Tessitura (or not) once it's up and running here.

Thanks!

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Beverly – I don’t work with press contacts myself, but I asked one of our PR folks if she’d provide feedback for your question. If you’d like to learn more about how we manage press records, I can put you in touch with her directly. In the meantime, here’s her response:

“Sure, we use it in lieu of managing them within outlook or vocus by identifying them as a press constituent, with categorical attributes – i.e. theater vs music vs dance. This allows us to keep each person’s record on file with ticket history or other relevant info via notes or documents. Having our contacts in tessitura also enable us to create lists, much as we would have done in outlook.

I’m not sure if this answers Beverly’s question, but if I search for someone, I may find that the person has two records under two constituent types.  I usually move them to Press, because changing the person’s constituency does NOT disable the customer’s ability to purchase tickets.”

I'm wondering if anyone is using Tessitura as a PR database for press and bloggers so that you can cross-reference journalists who may also be customers?

We are currently using a combination of Outlook and Vocus/Cision for press, and we're wondering how best to use Tessitura (or not) once it's up and running here.

Thanks!

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!