• Replies 7 replies
  • Subscribers 334 subscribers
  • Views 22 views
  • Users 0 members are here
Related

Anyone using Tessitura as a PR database?

Bevery Greenfield
$organization

I'm wondering if anyone is using Tessitura as a PR database for press and bloggers so that you can cross-reference journalists who may also be customers?

We are currently using a combination of Outlook and Vocus/Cision for press, and we're wondering how best to use Tessitura (or not) once it's up and running here.

Thanks!

Parents
  • $organization

    We have been using this system for several years now through lists and extractions in various combinations, successfully.  You should be able to use Attributes for your specific areas (kids events, general, critics) based on how your organization communicates with press.  Carefully map out the different ways that you segment your press contacts so that you create the appropriate attributes.




    "Bevery  Greenfield" <bounce-beverygreenfield3297@tessituranetwork.com>
    Sent by: "Tessitura Marketing Forum" <forums-marketing@tessituranetwork.com>

    06/09/2010 03:47 PM

    Please respond to
    "Tessitura Marketing Forum" <forums-marketing@tessituranetwork.com>
    To
    		pgetman@lyricopera.org
    cc
    Subject
    		RE: [Tessitura Marketing Forum] Anyone using Tessitura as a PR database?





    Are you generally talking to the same press list?  Or do you have different press lists (ie, kids events, general events, critics, etc.) and are you able to manipulate them effectively?  

    From: Paula Getman <bounce-paulagetman7393@tessituranetwork.com>
    Sent:     6/9/2010 3:05:24 PM


    We do add our press to Tessitura and assign both a Press Constituency and also Attributes indicating what type of press they are (local - freelance, international -critic , local - freelance, etc).  This way they can be pulled into lists, assigned tickets, etc.



    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • $organization

    We have been using this system for several years now through lists and extractions in various combinations, successfully.  You should be able to use Attributes for your specific areas (kids events, general, critics) based on how your organization communicates with press.  Carefully map out the different ways that you segment your press contacts so that you create the appropriate attributes.




    "Bevery  Greenfield" <bounce-beverygreenfield3297@tessituranetwork.com>
    Sent by: "Tessitura Marketing Forum" <forums-marketing@tessituranetwork.com>

    06/09/2010 03:47 PM

    Please respond to
    "Tessitura Marketing Forum" <forums-marketing@tessituranetwork.com>
    To
    		pgetman@lyricopera.org
    cc
    Subject
    		RE: [Tessitura Marketing Forum] Anyone using Tessitura as a PR database?





    Are you generally talking to the same press list?  Or do you have different press lists (ie, kids events, general events, critics, etc.) and are you able to manipulate them effectively?  

    From: Paula Getman <bounce-paulagetman7393@tessituranetwork.com>
    Sent:     6/9/2010 3:05:24 PM


    We do add our press to Tessitura and assign both a Press Constituency and also Attributes indicating what type of press they are (local - freelance, international -critic , local - freelance, etc).  This way they can be pulled into lists, assigned tickets, etc.



    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Children
No Data