How are you using QR Codes?

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We are including QR codes in our print ads that take you to the info page for that performance where you can read program notes and buy tickets.

We also changed out some of our ad posters on main street to simply be a giant QR code.  That is the whole ad, a three foot square QR code.  Scanning this ad will take you to a special offer page that we change out weekly.

Participation is slow, but this is new and people are still learning what the QR codes are and how to use them.  We are willing to give them time to catch on.

We'd love to use QR codes - but thought we had to wait until our website was optimized for browsing via multiple mobile devices.

For those of you now including QR codes in your posters and print materials - and driving folks to your website from the codes - is your site already optimized for mobile browsing? Did you consider this before starting to use QR codes? [Maybe we shouldn't be worried about it?]

Chris Long

The Kentucky Center for the Performing Arts

Chris Long Manager, eCommunications and Audience Research 501 West Main Street Louisville, KY 40202-2989 5023562.0196 p 502.562.0728 f www.kentuckycenter.org

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The Kentucky Center

 

Sure – here you go: http://m.timeoutny.mobi/BE/

 

As you’ll see, it’s very simple.  It was crafted and hosted by a third-party (i.e. not us), so I don’t have usage/visitor stats just yet.

 

 

Tom – thanks so much for the reply.

Can you provide a link to the mobile-friendly landing page.

That might be a great route for us to follow as well.

Chris

 

 

Chris Long Manager, eCommunications and Audience Research 501 West Main Street Louisville, KY 40202-2989 5023562.0196 p 502.562.0728 f www.kentuckycenter.org

 

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