There was a great question yesterday during the Trends in Digital Media webinar about QR codes. Would you share with us how you are using or planning to use QR Codes in your organization?
What is a QR code, you ask? Here is a brief description for you.
http://en.wikipedia.org/wiki/QR_Code
We will be running an ad in an upcoming print publication that will feature a QR code-based contest entry. Once scanned, it will take the customer to a landing page optimized for mobile, where they can watch a promo reel and enter their info to submit a contest entry.
I should say that the publication is collecting the information and delivering it to us, so none of this is tied directly back into Tessitura at the moment. Baby steps…
Cheers,
T
Tom O'Connor
Associate Director of Marketing
ROUNDABOUTTHEATRECOMPANY
212-719-9393 x346
From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Marie Bertrand Sent: Thursday, October 07, 2010 1:57 PM To: Tom O'Connor Subject: [Tessitura Marketing Forum] How are you using QR Codes?
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