Creating an 'offer' without using a source code

Hiya

As it stands, if we want to send out a mailing with a ticketing offer, e.g. Half price tickets our Box Office will facilitate the offer using an outside source code to enable it to be available online and at the Box Office. When a customer then books (over the phone) the B/O Agent will select the outside source code relating to the offer. Due to this, we are unable to analyse the return rate for our promoted mailing as the Agents aren't able to select the inside source.

Does anyone know a different way of setting up and facilitating offers as our Box Office are a bit stumped as to how we work around it, and as a Marketing Team we don't want our promoted mailings/emails to be pointless!

Thanks :-)

  • Why does the box office need to use an outside source for the offer instead of the in house source or sources you are promoting for the mailing?  Offers work with any kind of source.  If you are only going to have one source, there really is no reason why you can’t use an in house source; an in house source is as easy or easier to find than an outside source.  If you are using multiple sources for this mailing, you can set up a single offer to work with several different sources (as long as they are all in the same appeal), or set up multiple offers for the same Half Price price type, each one using a different source.  The only thing you can’t do is tie multiple different sources to the same promo code (word) for the web.   

     

    Kevin Sheehan

    Documentation & Learning Resources Specialist

    Tessitura Network

    1 888 643 5778 ext 329 Office

    ksheehan@tessituranetwork.com

     

  • Dawn,

     

    We ran in to this issue, as well, where the box office was setting up the offer using an outside source (so they could get it built and tested in a timely manner), and the person in charge of sending the email/mailing was creating a duplicate inhouse source when the email went out.  In our case, the box office had the ability to choose the inside source if they saw it in someone’s account (not sure why your guys aren’t able to – inactive source? Could be lots of things), but just as often they’d just memorize the outside source # and use that one in all cases.

     

    The workaround reporting-wise would be to run a list of everyone who received the offer and who has the outside source code in their account.  You can then use that list in a couple of different reports (the Revenue by Source and Appeal, for one) that will show you how many tickets you actually sold to those folks.

     

    Although this is an OK workaround, we realized at the end of last season that we were creating way too many duplicate sources, which caused even more confusion among the box office staff, and actually came up with a better way of creating source codes for offers so that we don’t have that duplication.  If you want more specifics on what we decided to do, I’d be happy to chat offline.

     

    Christy Carlson

    Seattle Repertory Theatre

    christyc@seattlerep.org

     

     

    From: Tessitura Marketing Forum [mailto:forums-marketing@tessituranetwork.com] On Behalf Of Dawn Cooper
    Sent: Wednesday, October 06, 2010 9:32 AM
    To: Christy Carlson
    Subject: [Tessitura Marketing Forum] Creating an 'offer' without using a source code

     

    Hiya

    As it stands, if we want to send out a mailing with a ticketing offer, e.g. Half price tickets our Box Office will facilitate the offer using an outside source code to enable it to be available online and at the Box Office. When a customer then books (over the phone) the B/O Agent will select the outside source code relating to the offer. Due to this, we are unable to analyse the return rate for our promoted mailing as the Agents aren't able to select the inside source.

    Does anyone know a different way of setting up and facilitating offers as our Box Office are a bit stumped as to how we work around it, and as a Marketing Team we don't want our promoted mailings/emails to be pointless!

    Thanks :-)




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  • Christy—I’d love to also hear about your new method for creating sources.

     

    -p.

     

    PATRICK SCHLEY | Marketing & Sales Manager | Milwaukee Repertory Theater
    Patty & Jay Baker Theater Complex | 108 East Wells Street | Milwaukee, WI 53202
    414.290.0710 tel | 414.224.9097 fax | pschley@milwaukeerep.com
    Website: www.milwaukeerep.com | Facebook: www.facebook.com/milwrep | Twitter: twitter.com/milwrep

     

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