Creating an 'offer' without using a source code

Hiya

As it stands, if we want to send out a mailing with a ticketing offer, e.g. Half price tickets our Box Office will facilitate the offer using an outside source code to enable it to be available online and at the Box Office. When a customer then books (over the phone) the B/O Agent will select the outside source code relating to the offer. Due to this, we are unable to analyse the return rate for our promoted mailing as the Agents aren't able to select the inside source.

Does anyone know a different way of setting up and facilitating offers as our Box Office are a bit stumped as to how we work around it, and as a Marketing Team we don't want our promoted mailings/emails to be pointless!

Thanks :-)

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