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Google Grants - difficulties since policy changes

Sophie Raper
$organization

Hello,

Since Google Grants made some key changes in their policies earlier in the year, we have noticed a significant difference in our campaigns. Previously we were able to spend the 10k and now we are definitely not reaching this amount.

Is this something that you are experiencing too? Would love to hear your thoughts on this topic.

Thanks,

Sophie

  • $organization

    Hi Sophie. Curious - are you booking the ads yourself or through an agency? Also curious if you're receiving any specific account recommendations from Google for Nonprofits? Have you reached out to them for advice? I see that you are with a dance company. I am with a performing arts center. We pay an ad agency to run our Google Ads campaign for us. We've never reached the full $10k spend per month in the 11 months we've been utilizing our Google Grant. How deep was your spending drop? Christine

  • $organization
    At State Theatre New Jersey we have been working with an agency to manage our Google Grant placements and yes, we have seen a significant drop since Google changed the grant placement criteria. Before their changes we were close to maxing out the grant each month, but now  we are down to less than $4,000 each month.
     
    Howard Levine
    Senior Director of Marketing
     
    State Theatre New Jersey
    40 Livingston Avenue
    New Brunswick, NJ 08901
    732-247-7200, ext. 589
    www.STNJ.org
     
    State Theatre New Jersey—creating extraordinary experiences through the power of live performance.
     
  • $organization in reply to Howard Levine

    Hi Howard,

    Thank you for your response. An agency is also managing our Google Grants and previous to the grant placement change we were maxing out our grants. We're currently in the process of re-strategising and working out whether it is worth it. May I ask, are you planning on keeping the grants account alive? Do you feel like there is still an ROI given you have someone else managing it?

  • $organization
    Hi Sophie,

    I’m also evaluating the ROI given the reduced impact of the Google Grant. I’m thinking about eliminating or reducing the work being done in this area by the agency. I’m going to be speaking with them about options. 

    Howard Levine
    Senior Director of Marketing 
    State Theatre New Jersey
    40 Livingston Avenue
    New Brunswick, NJ 08901
    732-247-7200, ext. 589
    www.STNJ.org
     
    State Theatre New Jersey—creating extraordinary experiences through the power of live performance.

    This email was sent from my iPhone. Apologies for any typos.
  • $organization in reply to Christine Long (Past Member)

    Hi Christine,

    Thank you for your response. Our Google Grants is being managed by an agency. Are you asking if we have reached out to Google for Nonprofits for advice? If so, no we have not. Is this something you have done? We were reaching 10k and now it's more at the 3k mark. 

  • $organization
    Hi Sophie.
    This is Christine at The Kentucky Center, not Howard Levine.
    Yes, we’re interested in keeping the Google Ad Grant account alive for FY19.
    We’re seeing a $12 return on every $1 we spend with the agency that is managing our account.
    We are a performing arts center with hundreds of one night only performances each season – and we’re getting ready to open a new venue next year that will present only one-nighters.
    Building (and removing) search campaigns for all of those shows is something our small staff does not have time for – so the agency management route is working for us right now.
     
     
    Chris Long​
    Senior Digital Marketing Manager
    The Kentucky Center for the Performing Arts
    Office: 502.566.5196 | Mobile: 
    		502.210.3299
    www.kentuckycenter.org
    501 W Main Street|
    		Louisville, KY
    40202