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Google Grants - difficulties since policy changes

Sophie Raper
$organization

Hello,

Since Google Grants made some key changes in their policies earlier in the year, we have noticed a significant difference in our campaigns. Previously we were able to spend the 10k and now we are definitely not reaching this amount.

Is this something that you are experiencing too? Would love to hear your thoughts on this topic.

Thanks,

Sophie

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  • $organization
    At State Theatre New Jersey we have been working with an agency to manage our Google Grant placements and yes, we have seen a significant drop since Google changed the grant placement criteria. Before their changes we were close to maxing out the grant each month, but now  we are down to less than $4,000 each month.
     
    Howard Levine
    Senior Director of Marketing
     
    State Theatre New Jersey
    40 Livingston Avenue
    New Brunswick, NJ 08901
    732-247-7200, ext. 589
    www.STNJ.org
     
    State Theatre New Jersey—creating extraordinary experiences through the power of live performance.
     
  • $organization in reply to Howard Levine

    Hi Howard,

    Thank you for your response. An agency is also managing our Google Grants and previous to the grant placement change we were maxing out our grants. We're currently in the process of re-strategising and working out whether it is worth it. May I ask, are you planning on keeping the grants account alive? Do you feel like there is still an ROI given you have someone else managing it?

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  • $organization in reply to Howard Levine

    Hi Howard,

    Thank you for your response. An agency is also managing our Google Grants and previous to the grant placement change we were maxing out our grants. We're currently in the process of re-strategising and working out whether it is worth it. May I ask, are you planning on keeping the grants account alive? Do you feel like there is still an ROI given you have someone else managing it?

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