Google Grants - difficulties since policy changes

Sophie Raper $organization over 7 years ago

Hello,

Since Google Grants made some key changes in their policies earlier in the year, we have noticed a significant difference in our campaigns. Previously we were able to spend the 10k and now we are definitely not reaching this amount.

Is this something that you are experiencing too? Would love to hear your thoughts on this topic.

Thanks,

Sophie

Parents

Christine Long (Past Member) $organization over 7 years ago

Hi Sophie.

This is Christine at The Kentucky Center, not Howard Levine.

Yes, we’re interested in keeping the Google Ad Grant account alive for FY19.

We’re seeing a $12 return on every $1 we spend with the agency that is managing our account.

We are a performing arts center with hundreds of one night only performances each season – and we’re getting ready to open a new venue next year that will present only one-nighters.

Building (and removing) search campaigns for all of those shows is something our small staff does not have time for – so the agency management route is working for us right now.

Chris Long

Senior Digital Marketing Manager

The Kentucky Center for the Performing Arts

Office:

502.566.5196

Mobile:

502.210.3299

www.kentuckycenter.org

501 W Main Street

Louisville, KY

40202

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