Google Grants - difficulties since policy changes

Hello,

Since Google Grants made some key changes in their policies earlier in the year, we have noticed a significant difference in our campaigns. Previously we were able to spend the 10k and now we are definitely not reaching this amount.

Is this something that you are experiencing too? Would love to hear your thoughts on this topic.

Thanks,

Sophie

Parents
  • Hi Sophie. Curious - are you booking the ads yourself or through an agency? Also curious if you're receiving any specific account recommendations from Google for Nonprofits? Have you reached out to them for advice? I see that you are with a dance company. I am with a performing arts center. We pay an ad agency to run our Google Ads campaign for us. We've never reached the full $10k spend per month in the 11 months we've been utilizing our Google Grant. How deep was your spending drop? Christine

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  • Hi Sophie. Curious - are you booking the ads yourself or through an agency? Also curious if you're receiving any specific account recommendations from Google for Nonprofits? Have you reached out to them for advice? I see that you are with a dance company. I am with a performing arts center. We pay an ad agency to run our Google Ads campaign for us. We've never reached the full $10k spend per month in the 11 months we've been utilizing our Google Grant. How deep was your spending drop? Christine

Children