Rumor has it that some sites actually have Wordfly in production. Is this true? How about functioning Beta sites?
Hello all,
As we prepare to transition to WordFly here at Roundabout, I’m interested in getting a bit of feedback from anyone currently using the product at their organization for automatic/triggered emails – specifically, I’m interested in hearing about post-performance and post-purchase emails.
Our questions are:
Feel free to write to me off the list at tomo@roundabouttheatre.org, and thanks for your help!
Best,
Tom
Tom O'Connor
Associate Director of Marketing
ROUNDABOUTTHEATRECOMPANY
231 West 39th Street, Suite 1200
New York, NY 10018
212-719-9393 x346
212-869-8817 (fax)
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We're about to sign the TMS/Wordfly contract, and I hope to begin implementation soon. One of the features we want to use is the same thing Tom's looking at - triggered emails, both for pre-visit planning and post-visit follow ups. So I'm curious to hear people's answers to Tom's questions as well.
Thanks!Eric
Hi Tom,
We are using TMS but haven't heard about when we'll migrate to WordFly yet. Currently we implement Pre and Post emails through an automated extraction and email send via our web server. Our IT department set these up to run automatically each night - 3 weeks before for the Pre Visit and 3 days after performance for the Post Visit (for our 'home' performances in Stratford-upon-Avon).
Our reporting has found that open rates are significantly higher for Pre and Post emails than for general ones. Pre visit open rates are 59% and Post Visit 47%. We report on click throughs etc to measure success, and will also look at featured merchandise products etc. when those are on the Post Visit.
We're really interested to hear about anyone's migration to Wordfly and particularly how they are using triggered emails.
Thanks
Mary
I’d like to follow up on Tom’s question with an expansion of it beyond the TMS/Wordfly world—is anyone running triggered or automatic (or pseudo-automatic*) emails through any bulk email platform and would volunteer to talk with me about how you’re managing the content and the list criteria?
Thanks!
Jamie O'Brien
Marketing Associate The New 42nd Street, Inc. 229 W. 42nd Street New York, NY 10036-7299 (646) 223-3063 www.newvictory.org
*By pseudo-automatic, I mean the same content resent to a newly eligible constituents (like a weekly new subscriber welcome email) but with the list and deployment handled manually. (i.e. no new development process, just a new round of what’s usually the last steps of the process)
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Jamie,
Here at San Jose Rep we use a bulk email platforms and are in the process of getting ready to do pseudo automatic welcome emails. (Great phrase by the way) Although I haven't officially implemented them yet I'de be happy to talk to you about the process we came up with. Juat give me a call.
Laura SaldivarMarketing Associate408.367.7255lauras@sjrep.com
We use pseudo-automation at the moment for sending out our Reminder and Thankyou emails, we are sending through TMS.
The Extractions are run manually once a week and imported manually into TMS and sent, however all of the content of the email is dynamically generated by Tessitura through the extractiona dn custom output set.
With the reminders emails this was particularly tricky as customers often come to more than 1 event in the week, so I have ended up writing a local table function which does a large piece of work to ensure that all the data required for that person for the shows that week are returned in a single line. This function is also used in the extraction to ensure that both are looking at the same set of customers.
Have been playing with converting this to a straight-forward list (rather than extraction) ready to be used with the triggered emails available in WordFly and looking at setting it so it pulls a day's worth of data, such that we can remind people 8 days before a performance, rather than send the whole 7 days in one go, while still guaranteeing that a customer only gets 1 email a week.
I am in the process of looking at how this will be setup with WordFly but as we are seeing some minor display problems, in the early version of Outlook we use, with the layout functionality, so we have delayed doing a lot of work on this until this has been resiolved.
Mark