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Wordfly

Gawain Lavers
$organization

Rumor has it that some sites actually have Wordfly in production.  Is this true?  How about functioning Beta sites?

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  • $organization

    Hello all,

     

    As we prepare to transition to WordFly here at Roundabout, I’m interested in getting a bit of feedback from anyone currently using the product at their organization for automatic/triggered emails – specifically, I’m interested in hearing about post-performance and post-purchase emails.

     

    Our questions are:

     

    • How have you scheduled and used these types of emails at your organization?
    • Has WF been a user-friendly product for sending these emails?  If you were already sending these kinds of emails prior to WF, how has the new product impacted your team’s work-load?
    • What kind of reporting do you use to gauge the effectiveness of these emails?
    • What general challenges and successes have you experienced thus far?

     

    Feel free to write to me off the list at tomo@roundabouttheatre.org, and thanks for your help!

     

    Best,

    Tom

     

    Tom O'Connor

    Associate Director of Marketing

    ROUNDABOUTTHEATRECOMPANY

    231 West 39th Street, Suite 1200

    New York, NY 10018

     

    212-719-9393 x346

    212-869-8817 (fax)

     

    Visit our Website

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    P Please consider the environment before printing this email.

     

  • $organization in reply to Tom O'Connor

    Hi Tom,

    We are using TMS but haven't heard about when we'll migrate to WordFly yet.  Currently we implement Pre and Post emails through an automated extraction and email send via our web server.  Our IT department set these up to run automatically each night - 3 weeks before for the Pre Visit and 3 days after performance for the Post Visit (for our 'home' performances in Stratford-upon-Avon).

    Our reporting has found that open rates are significantly higher for Pre and Post emails than for general ones.  Pre visit open rates are 59% and Post Visit 47%.  We report on click throughs etc to measure success, and will also look at featured merchandise products etc. when those are on the Post Visit.

    We're really interested to hear about anyone's migration to Wordfly and particularly how they are using triggered emails.

    Thanks

    Mary

Reply
  • $organization in reply to Tom O'Connor

    Hi Tom,

    We are using TMS but haven't heard about when we'll migrate to WordFly yet.  Currently we implement Pre and Post emails through an automated extraction and email send via our web server.  Our IT department set these up to run automatically each night - 3 weeks before for the Pre Visit and 3 days after performance for the Post Visit (for our 'home' performances in Stratford-upon-Avon).

    Our reporting has found that open rates are significantly higher for Pre and Post emails than for general ones.  Pre visit open rates are 59% and Post Visit 47%.  We report on click throughs etc to measure success, and will also look at featured merchandise products etc. when those are on the Post Visit.

    We're really interested to hear about anyone's migration to Wordfly and particularly how they are using triggered emails.

    Thanks

    Mary

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