Wordfly

Hello all,

As we prepare to transition to WordFly here at Roundabout, I’m interested in getting a bit of feedback from anyone currently using the product at their organization for automatic/triggered emails – specifically, I’m interested in hearing about post-performance and post-purchase emails.

Our questions are:

• How have you scheduled and used these types of emails at your organization?
• Has WF been a user-friendly product for sending these emails?  If you were already sending these kinds of emails prior to WF, how has the new product impacted your team’s work-load?
• What kind of reporting do you use to gauge the effectiveness of these emails?
• What general challenges and successes have you experienced thus far?

Feel free to write to me off the list at tomo@roundabouttheatre.org, and thanks for your help!

Best,

Tom

Tom O'Connor

Associate Director of Marketing

ROUNDABOUTTHEATRECOMPANY

231 West 39th Street, Suite 1200

New York, NY 10018

212-719-9393 x346

212-869-8817 (fax)

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P Please consider the environment before printing this email.

I’d like to follow up on Tom’s question with an expansion of it beyond the TMS/Wordfly world—is anyone running triggered or automatic (or pseudo-automatic*) emails through any bulk email platform and would volunteer to talk with me about how you’re managing the content and the list criteria?

Thanks!

Jamie O'Brien

Marketing Associate
The New 42nd Street, Inc.
229 W. 42nd Street
New York, NY 10036-7299
(646) 223-3063
www.newvictory.org

*By pseudo-automatic, I mean the same content resent to a newly eligible constituents (like a weekly new subscriber welcome email) but with the list and deployment handled manually. (i.e. no new development process, just a new round of what’s usually the last steps of the process)