Hello community! We're looking to implement post-visit surveys for regular visits to our museum, as well as for special events. Does anyone have experience/best practices to share regarding survey collection platforms and integrations/import into Tess for reporting? Thanks in advance!
Hi Sue,Good question! I've done some things with the order survey functionality in Tessitura, but I don't think that would work in this case. I've also used things like SurveyMonkey, Google Survey and Formstack, but never connected them back into Tess... I'd also be interested to hear what others may have done!
We've used SurveyMonkey and Google Forms in the past, but obviously no direct import into Tessitura. WordFly offers a form creation tool, "WordFly Pages" I think, that seems like it would do this well. We investigated it for managing our COVID cancellations, but in the end our business case was going to be too complex: not for it to work (which it would have) but for it to have been an efficient use of our time. They were definitely designed more with surveys in mind.
I have solid thoughts on this and converted to WordFly Pages for postshow surveys. Data is captured to the customer record and so is actionable.
My favourite thing though is providing a clear pathway for customers. Instead of a thank you video in Youtube, a survey in Survey Monkey and donor pathway somewhere else, you can embed the video at the top of your survey, and have the confirmation page with a thank you and a donation ask or a subsequent booking/merch ask back to Tess. As always I also have a slideshow
WordFly pages could do with some conditional and forking (if / then) blocks. But for a short survey (which post show should be) then WordFly is great
Oh and also some more info on Do It Yourself Net Promoter Score. You can take your Wordfly survey data and pass it through an online NPS calculator http://www.npscalculator.com/en to calculate the score
Heath, thanks for your insight on Wordfly. We've been looking at possibly implementing it. Can you share how you generate the list of people to send the post-show survey to? I was hoping for an automated process using referential dates in a dynamic list. Is that how you handle it?
Hi Sue!
We do this now with Prospect2. The data is fed back to Tessitura via a CSI then I have a view that puts the data in a nice table for a custom report. It works really well and via automation so we set it and forget it (excluding all the wonderful data that we review weekly)! We were able to put in logic to be sure only part of the audience was being sent an NPS after each performance and that once asked they will not be asked again for at least 6 months.
Highly recommend! But something similar could be setup with Wordfly pages.
Please feel free to reach out with any questions!
Zach, our theater has just been exploring post-order surveys, and we currently use Survey Monkey for the more extensive post-show surveys, AND we use P2 - if you would be able to send me the framework of your view and your process for this, I would absolutely love it, and would owe you one!
Forgot to include: joanna.barnebey@seattlerep.org
Sure thing!
It's most often a dynamic list of ticket holders who attended the show 1 day prior (relative dates) and have opted in. Post show email has the CTA for the survey.