Zip code capture

Thanks Heather and Christian! 

Those are really good ideas.  We’re not using the category field  and I’ll investigate if we have any custom fields that are free for the taking.

Here’s another idea that came our way…what do you think of it?  Creating a record for every zip code, (I know…take a breath…), but forcing the record number to be the zip code.  This way registrars would identify the zip code from the customer and use that zip/constituent record to sell our walkups too.  So for example over the year(s) record no. 55116 would have all the walkup sales in it for those constituents in that area code. 

Just thought I’d pass it on.

Thanks again!

Nancy

Another possibility would be to use the one of the custom order fields. You could make it a drop down of zip codes, freeform entry, or even a drop down of 'areas' depending on your marketing wants and needs. You'd then be able to do some reporting off the custom order field without too much trouble.

This all hinges on you having an open custom data field for ticketing!

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

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From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Christian Mauri
Sent: Monday, June 08, 2009 2:27 PM
To: Heather Laidlaw Kraft
Subject: Re: [Tessitura Ticketing Forum] Zip code capture

Just as a side note -

In our line of business creating a customer record for a general admission sale would not promote good customer service. On some days, we have handled over 5,000 people so creating an account for each one would not have been operationally feasible.

Thanks Heather and Christian! 

Those are really good ideas.  We’re not using the category field  and I’ll investigate if we have any custom fields that are free for the taking.

Here’s another idea that came our way…what do you think of it?  Creating a record for every zip code, (I know…take a breath…), but forcing the record number to be the zip code.  This way registrars would identify the zip code from the customer and use that zip/constituent record to sell our walkups too.  So for example over the year(s) record no. 55116 would have all the walkup sales in it for those constituents in that area code. 

Just thought I’d pass it on.

Thanks again!

Nancy

Another possibility would be to use the one of the custom order fields. You could make it a drop down of zip codes, freeform entry, or even a drop down of 'areas' depending on your marketing wants and needs. You'd then be able to do some reporting off the custom order field without too much trouble.

This all hinges on you having an open custom data field for ticketing!

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

Please consider the environment before printing this e-mail

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Christian Mauri
Sent: Monday, June 08, 2009 2:27 PM
To: Heather Laidlaw Kraft
Subject: Re: [Tessitura Ticketing Forum] Zip code capture

Just as a side note -

In our line of business creating a customer record for a general admission sale would not promote good customer service. On some days, we have handled over 5,000 people so creating an account for each one would not have been operationally feasible.

Has anyone been capturing/tracking zip codes from their walk up sales customers?  If so, how are you doing it?  We’d like to better identify our customers so we can determine where and how to focus our marketing efforts.  - Thanks Nancy

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Hi Nancy

At Sydney Opera House we use the Order Category field for this purpose. The Category dropdown contains every Australian Postcode (as well as every Country as we generally have a high proportion of international customers).

As a basic tool it allows us to capture demographic info on zero-constituent ‘walk-ups’.

However we also use it in our Guided Tours and Tourism groups business. We needed to be able to identify the country of origin of the customers actually taking our Guided Tours or Tourism products, not the postcode of the Tour company making the actual booking, which previously skewed our reporting.

We then developed custom reporting that when compiling demographic data first checks the Order Category field; if it is populated that’s the info we use, if its not then it checks the actual order for Country. If the Country is Australia we use the postcode, otherwise we use the Country.

I suspect the US ‘zip’ structure might be a little more complex than oz postcodes, but for us this process has greatly increased our ability to do solid demographic reporting. And using a field on the main order screen I think has been an important factor in getting staff to actually use it, custom tabs tend to be a bit easier to ignore …!

Regards

Peter

Nancy -

Hmm. That's an interesting idea - now that I'm done hyperventilating about the concept. ;)  I think in reality looking at the flow of how people sell tickets and how you might want to report on zip codes the idea of creating an account for each zip code would be extremely strenuous for about the same pay off. I'm trying to think if there are any benefits to doing it by account vs a field within an account and the only thing I can think of is possibly reporting and even that I'm not thinking of oodles reasons.

It'd be interesting to hear what other people think and if there are organizations out there that do track zip codes for walk up...

- Heather

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Nancy Hall
Sent: Tuesday, June 09, 2009 10:57 AM
To: Heather Laidlaw Kraft
Subject: RE: [Tessitura Ticketing Forum] Zip code capture

Thanks Heather and Christian! 

Those are really good ideas.  We’re not using the category field  and I’ll investigate if we have any custom fields that are free for the taking.

Here’s another idea that came our way…what do you think of it?  Creating a record for every zip code, (I know…take a breath…), but forcing the record number to be the zip code.  This way registrars would identify the zip code from the customer and use that zip/constituent record to sell our walkups too.  So for example over the year(s) record no. 55116 would have all the walkup sales in it for those constituents in that area code. 

Just thought I’d pass it on.

Thanks again!

Nancy

Another possibility would be to use the one of the custom order fields. You could make it a drop down of zip codes, freeform entry, or even a drop down of 'areas' depending on your marketing wants and needs. You'd then be able to do some reporting off the custom order field without too much trouble.

This all hinges on you having an open custom data field for ticketing!

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

Please consider the environment before printing this e-mail

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Christian Mauri
Sent: Monday, June 08, 2009 2:27 PM
To: Heather Laidlaw Kraft
Subject: Re: [Tessitura Ticketing Forum] Zip code capture

Just as a side note -

In our line of business creating a customer record for a general admission sale would not promote good customer service. On some days, we have handled over 5,000 people so creating an account for each one would not have been operationally feasible.

Has anyone been capturing/tracking zip codes from their walk up sales customers?  If so, how are you doing it?  We’d like to better identify our customers so we can determine where and how to focus our marketing efforts.  - Thanks Nancy

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!


This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Ticketing Forum. You may reply to this message to post to the Ticketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Peter, Thanks greatly for sharing!

I love your idea of combining postal codes and Country names – we may do the same thing, but may include neighborhoods, probably US states as well.  I agree with using a field that’s right on the main page of the order; what ever offers ease of entry is the way to go.  Your custom reporting sounds brilliant!  If you’re able and willing, we’d love to take a look at the SQL procedure that does the compilations!

Thanks again and best to you and yours.

The Science Museum of Minnesota is especially appreciative. 

Hi Nancy

At Sydney Opera House we use the Order Category field for this purpose. The Category dropdown contains every Australian Postcode (as well as every Country as we generally have a high proportion of international customers).

As a basic tool it allows us to capture demographic info on zero-constituent ‘walk-ups’.

However we also use it in our Guided Tours and Tourism groups business. We needed to be able to identify the country of origin of the customers actually taking our Guided Tours or Tourism products, not the postcode of the Tour company making the actual booking, which previously skewed our reporting.

We then developed custom reporting that when compiling demographic data first checks the Order Category field; if it is populated that’s the info we use, if its not then it checks the actual order for Country. If the Country is Australia we use the postcode, otherwise we use the Country.

I suspect the US ‘zip’ structure might be a little more complex than oz postcodes, but for us this process has greatly increased our ability to do solid demographic reporting. And using a field on the main order screen I think has been an important factor in getting staff to actually use it, custom tabs tend to be a bit easier to ignore …!

Regards

Peter

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