Zip code capture

Thanks Heather and Christian! 

Those are really good ideas.  We’re not using the category field  and I’ll investigate if we have any custom fields that are free for the taking.

Here’s another idea that came our way…what do you think of it?  Creating a record for every zip code, (I know…take a breath…), but forcing the record number to be the zip code.  This way registrars would identify the zip code from the customer and use that zip/constituent record to sell our walkups too.  So for example over the year(s) record no. 55116 would have all the walkup sales in it for those constituents in that area code. 

Just thought I’d pass it on.

Thanks again!

Nancy

Another possibility would be to use the one of the custom order fields. You could make it a drop down of zip codes, freeform entry, or even a drop down of 'areas' depending on your marketing wants and needs. You'd then be able to do some reporting off the custom order field without too much trouble.

This all hinges on you having an open custom data field for ticketing!

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

Please consider the environment before printing this e-mail

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Christian Mauri
Sent: Monday, June 08, 2009 2:27 PM
To: Heather Laidlaw Kraft
Subject: Re: [Tessitura Ticketing Forum] Zip code capture

Just as a side note -

In our line of business creating a customer record for a general admission sale would not promote good customer service. On some days, we have handled over 5,000 people so creating an account for each one would not have been operationally feasible.

Thanks Heather and Christian! 

Those are really good ideas.  We’re not using the category field  and I’ll investigate if we have any custom fields that are free for the taking.

Here’s another idea that came our way…what do you think of it?  Creating a record for every zip code, (I know…take a breath…), but forcing the record number to be the zip code.  This way registrars would identify the zip code from the customer and use that zip/constituent record to sell our walkups too.  So for example over the year(s) record no. 55116 would have all the walkup sales in it for those constituents in that area code. 

Just thought I’d pass it on.

Thanks again!

Nancy

Another possibility would be to use the one of the custom order fields. You could make it a drop down of zip codes, freeform entry, or even a drop down of 'areas' depending on your marketing wants and needs. You'd then be able to do some reporting off the custom order field without too much trouble.

This all hinges on you having an open custom data field for ticketing!

Heather Laidlaw Kraft
SEATTLE REPERTORY THEATRE

Please consider the environment before printing this e-mail

From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Christian Mauri
Sent: Monday, June 08, 2009 2:27 PM
To: Heather Laidlaw Kraft
Subject: Re: [Tessitura Ticketing Forum] Zip code capture

Just as a side note -

In our line of business creating a customer record for a general admission sale would not promote good customer service. On some days, we have handled over 5,000 people so creating an account for each one would not have been operationally feasible.

Has anyone been capturing/tracking zip codes from their walk up sales customers?  If so, how are you doing it?  We’d like to better identify our customers so we can determine where and how to focus our marketing efforts.  - Thanks Nancy

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