Hello fellow Tessiturians! Posted this to the Marketing forum last week but didn't see any responses, so here's another go...
Just an informal questionnaire for you all.
Do you have a lobby gift shop? Or some other form of merchandising operation? Who manages it? Marketing? Ticketing? FOH? What kind of "stuff" is the most popular?
We are slowly but surely trying to introduce a gift shop to our lobby but at this point, we're not sure who should be in charge of it and what kinds of things it should have. There is a great grassroots effort on the part of our production artisans to sell their own creations, but there is also a desire to have Rep-branded merch and show-specific merch.
Any suggestions or pointers would be appreciated.
Thanks!
Patrick SchleyMarketing & Sales ManagerMilwaukee Repertory Theaterpschley@milwaukeerep.com
Patrick,
We do have a gift shop at Seattle Rep – it’s actually managed by our volunteer organization. They order most of the merchandise, staff the shop with volunteers, and keep track of sales – any proceeds from the shop are then donated back to the Rep at the end of each fiscal year.
We have all kinds of stuff for sale in our gift shop – some show-related, a lot not. Since we don’t do the ordering, we don’t have a huge say in what they stock – we do allow them to sell merchandise that we’ve made for shows or seasons (coffee mugs, t-shirts, all of our posters, etc.), but the rest of the merchandise is totally up to them.
As far as I know, none of the current merchandise is from anyone who works here – except for the theatre-specific stuff, it’s all from outside vendors.
Christy
Christy Carlson | Sales Director | 206.443.2210 x1003| Fax: 206.443.2379 SEATTLE REPERTORY THEATRE | www.seattlerep.org | 155 Mercer Street, PO Box 900923, Seattle, WA 98109 | In Lower Queen Anne at Seattle Center COMING SOON | God of Carnage Oct. 1-24, 2010 | Three Tall Women Oct. 22-Nov. 28, 2010 Seattle Rep is closed on Mondays twitter.com/seattlerep | facebook.com/seattlerep | blog.seattlerep.org
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From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Patrick Schley Sent: Thursday, October 28, 2010 8:54 AM To: Christy Carlson Subject: [Tessitura Ticketing Forum] Gift shops
Patrick Schley Marketing & Sales Manager Milwaukee Repertory Theater pschley@milwaukeerep.com
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Hi Patrick…here is some information on our gift shop, if you need more information please let me know.
· We have a gift shop in the lobby of the Holland Center, a satellite location at the Orpheum Theater and a system in place to sell or help the visiting artists sell merchandise.
· We have a separate Retail department under Finance that runs the gift shop, does the ordering and handles artists’ merch.
· In the shop the most popular merchandise is jewelry and scarves, music related statues and gifts.
Thanks,
Ashley Voorhees
avoorhees@omahaperformingarts.org
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Patrick Schley Sent: Thursday, October 28, 2010 10:54 AM To: Ashley Voorhees Subject: [Tessitura Ticketing Forum] Gift shops
Hello Patrick,
Our gift shop used to be run by a woman who essentially "rented" the space and made all purchasing decisions.
It is currently run by FOH, who report to the Director of Marketing. Staffing is through our volunteers. Purchase decisions are made by FOH - We have some house-branded materials, we will stock with production-specific merchandise (which depending on the show can sometimes sell like crazy), we sell CDs on behalf of some of the artists who perform in our productions (settlements here are done through our Finance Department), we sell sculptures and paintings from local artisans (though nothing to date has come from our in-house production staff), but what sells the most is jewellery - especially trendy or "funky" stuff, mostly earrings and necklaces.
Payment methods include cash, credit, debit and gift cards. A future project is to integrate the shop into Tessitura and our website.
Having formerly been our House Manager, this was one of my responsibilities and just so you are aware it can be a time-consuming responsibility, depending on the responsibilities and size of your staff. We are trying to have more volunteer involvement in sourcing out product, as this is what can really take up your time. Similar to Christy, the shop for one of my former employers was run entirely by their volunteer organization who acted as a fundraising arm and donated proceeds from sales at the end of each fiscal year.
Duane
Patrick - You should also talk to ACT in Seattle about artisan creations. They have a gift shop where they sell items made by artists as well as other gift shoppy items.
Heather
Hi Patrick,
We have three gift shops (four if you count online) which are managed by our commercial department. They sell your general gift shop stuff, a selection is available from here: https://shop.southbankcentre.co.uk/ as well as gift memberships and hopefully gift vouchers in time for Christmas.
If you have any questions I’m happy to help.
Gary
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Patrick Schley Sent: 28 October 2010 16:54 To: Halliday, Gary Subject: [Tessitura Ticketing Forum] Gift shops
Hi Gary,
Your online shopping looks great! Is that done through Tessitura? If so, how? We would like to move our lobby merch sales online too. Right now we have a "T-Shirt" facility with the sizes set as "sections". Could that translate online with TNEW?
Hi Shelley,
Our online shop is a Drupal module which is managed by the commercial department via the CMS. It’s much easier that way as they can control the inventory without having to go through the ticket office, also our finance department are not keen on merchandise going through Tessitura.
I remember seeing a TNEW demo site which had some sort of package merchandise on sale, not sure how this was achieved though.
If you need any more info let me know.
From: Tessitura Ticketing Forum [mailto:forums-ticketing@tessituranetwork.com] On Behalf Of Shelley Salinas Sent: 03 November 2010 20:21 To: Halliday, Gary Subject: RE: [Tessitura Ticketing Forum] Gift shops
From: Gary Halliday <bounce-garyhalliday7201@tessituranetwork.com> Sent: 11/3/2010 12:27:46 PM
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