Concert with In-Person AND streaming component

Hi everyone - 

We are creating a series of small ensemble concerts that will have an in-person option, as well as a streaming option.  I'm not exactly sure the best way to set this up.

The in-person ticket will be $40 and limited to 40 spots for social distancing and safety.  The streaming will be $5, and we will be offering a pay what you can option as well.  However, the performance will be recorded as well and then available for 45 days after that for online viewing (and for additional people to purchase within the 45 days).  Any person who attends physically would also need to be able to access the recorded version as well.

Would it be better to setup two events, the in-person with subsequent streaming option and the streaming only option? OR would one event with just price types and zones separating the in-person/streaming options? 

The last wrench in this equation is that we want to offer the $40 option to board members only at first (and only for the first concert in this series).  

I might be overthinking this, but would love any advice or if anyone has dealt with a similar situation already.  Thanks!

  • Hi Kari,

    This is a great question and I'm eager to see what the community offers for advice. Based on what you've described here, I personally see a good case for using two performances.

    The biggest reasons would probably be facility management:

    • I'm assuming your in-person concert will take place in an existing Tessitura facility. To allow the sale of the "streaming-only seats" and also block out the "physical-but-unsold seats" all within a single performance, you would need to add seats to your Tessitura facility (possibly a large number of them). This has a lot of long-term consequences, not the least of which is that you'll always need to be mindful of blocking off or opening up these seats for any performances in that facility, and you'll have difficult time measuring true "capacity" calculations in that facility. (If you are planning a brand new Tessitura facility for this venture, then this caveat may not apply.)
    • For your online sales experience, if you are planning to sell the physical seats as SYOS, then it will also be possible to see the "streaming only" seats on your SYOS map. This may be confusing for customers.
    • Another facility consideration is whether you think your organization may do "streaming only" or "digital only" offerings in the future. If so, it wouldn't make sense to use a Tessitura facility based on a physical venue for those; we'd recommend an all-purpose general admission facility instead, so now is a good time to invest in that.

    When it comes to showtime, I think you'd have an easier time managing box office functions like will call printing if there are two separate performances. For example, the Batch Ticket Printing function cannot be segregated by zone or price type, so you could accidentally print out the streaming-only tickets.

    And lastly when it comes to reporting, I predict a lot of organizations are going to heavily scrutinize digital offerings, and I think you'll get the clearest long-term data integrity if they are kept in their own performances. That way, two years from now, you won't need to remember which price type or which zone corresponded to which "experience" was purchased.

    (And for what it's worth, this advice would be different if the only way to access the recording was by buying a physical ticket.)

    Hope that helps!

    -Michael

  • Michael -

    Thank you so much for your response, and I'm definitely leaning toward building two separate concerts. 

    Regarding the facility setup, the location of the performances is still TBD, aside from the first one, but most likely will all be general admission anyway.  So, I think I would build a separate mini GA venue with a 40 seat capacity for the "in-person" option.  The second performance would use our larger GA venue to account for a larger number of orders.

    Additionally, with two separate performances, we can limit the web availability at first to allow for board members to have first access with a direct link to the performance, and then can add it into the regular web flow if seats are still open.

    Thanks again!

  • We are also looking to have both virtual and in person options. Two perfs and different facilities definitely sounds like the better option.

  • In another thread I recently posted my 2c worth:

     This is something we’re going to be doing and I’ve just started the setup. The scenario is that for our upcoming student productions there’ll be 9 performances – 2 of which will be live streamed. We want people to be able to select either the “in theatre” or online offering as easily as possible, without having to navigate between different production seasons.

     So, within the one prod season I built 11 performances – 9 in the Parade Theatre facility and 2 in the NIDA Online facility. In TNEW I updated the prod season in the Product editor to give the Performance Title Override a value of “Next to Normal - Parade Theatre” but updated the Online performances a value of “Next to Normal - Online Delivery”. This means that all performances are shown together but it’s clear which performances are which – along with their attendant capacity limitations as the in theatre performances sell out. Note that all tickets are comps and sold as general admission – everything is “hidden” behind a promo code and this is embedded into the link sent to people on our invitation list.

     The Perf Title Override value also is displayed in the cart <phew> but not yet in our booking confirmation emails <sad face> so I will be adding entries in LTR_TNEW_DYN_EMAIL_CONTENT so that the person booking is very well informed as to whether or not they have booked the in theatre or online versions.

     You’re welcome to have a look https://supporters.nida.edu.au/overview/3332?promo=DONORVIPS. I’m open to any suggestions you might have and also very happy to answer any questions! Just email me at martin.keen@nida.edu.au

     

    Martin