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Concert with In-Person AND streaming component

Kari Swenson
$organization

Hi everyone - 

We are creating a series of small ensemble concerts that will have an in-person option, as well as a streaming option.  I'm not exactly sure the best way to set this up.

The in-person ticket will be $40 and limited to 40 spots for social distancing and safety.  The streaming will be $5, and we will be offering a pay what you can option as well.  However, the performance will be recorded as well and then available for 45 days after that for online viewing (and for additional people to purchase within the 45 days).  Any person who attends physically would also need to be able to access the recorded version as well.

Would it be better to setup two events, the in-person with subsequent streaming option and the streaming only option? OR would one event with just price types and zones separating the in-person/streaming options? 

The last wrench in this equation is that we want to offer the $40 option to board members only at first (and only for the first concert in this series).  

I might be overthinking this, but would love any advice or if anyone has dealt with a similar situation already.  Thanks!

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  • $organization

    Hi Kari,

    This is a great question and I'm eager to see what the community offers for advice. Based on what you've described here, I personally see a good case for using two performances.

    The biggest reasons would probably be facility management:

    • I'm assuming your in-person concert will take place in an existing Tessitura facility. To allow the sale of the "streaming-only seats" and also block out the "physical-but-unsold seats" all within a single performance, you would need to add seats to your Tessitura facility (possibly a large number of them). This has a lot of long-term consequences, not the least of which is that you'll always need to be mindful of blocking off or opening up these seats for any performances in that facility, and you'll have difficult time measuring true "capacity" calculations in that facility. (If you are planning a brand new Tessitura facility for this venture, then this caveat may not apply.)
    • For your online sales experience, if you are planning to sell the physical seats as SYOS, then it will also be possible to see the "streaming only" seats on your SYOS map. This may be confusing for customers.
    • Another facility consideration is whether you think your organization may do "streaming only" or "digital only" offerings in the future. If so, it wouldn't make sense to use a Tessitura facility based on a physical venue for those; we'd recommend an all-purpose general admission facility instead, so now is a good time to invest in that.

    When it comes to showtime, I think you'd have an easier time managing box office functions like will call printing if there are two separate performances. For example, the Batch Ticket Printing function cannot be segregated by zone or price type, so you could accidentally print out the streaming-only tickets.

    And lastly when it comes to reporting, I predict a lot of organizations are going to heavily scrutinize digital offerings, and I think you'll get the clearest long-term data integrity if they are kept in their own performances. That way, two years from now, you won't need to remember which price type or which zone corresponded to which "experience" was purchased.

    (And for what it's worth, this advice would be different if the only way to access the recording was by buying a physical ticket.)

    Hope that helps!

    -Michael

Reply
  • $organization

    Hi Kari,

    This is a great question and I'm eager to see what the community offers for advice. Based on what you've described here, I personally see a good case for using two performances.

    The biggest reasons would probably be facility management:

    • I'm assuming your in-person concert will take place in an existing Tessitura facility. To allow the sale of the "streaming-only seats" and also block out the "physical-but-unsold seats" all within a single performance, you would need to add seats to your Tessitura facility (possibly a large number of them). This has a lot of long-term consequences, not the least of which is that you'll always need to be mindful of blocking off or opening up these seats for any performances in that facility, and you'll have difficult time measuring true "capacity" calculations in that facility. (If you are planning a brand new Tessitura facility for this venture, then this caveat may not apply.)
    • For your online sales experience, if you are planning to sell the physical seats as SYOS, then it will also be possible to see the "streaming only" seats on your SYOS map. This may be confusing for customers.
    • Another facility consideration is whether you think your organization may do "streaming only" or "digital only" offerings in the future. If so, it wouldn't make sense to use a Tessitura facility based on a physical venue for those; we'd recommend an all-purpose general admission facility instead, so now is a good time to invest in that.

    When it comes to showtime, I think you'd have an easier time managing box office functions like will call printing if there are two separate performances. For example, the Batch Ticket Printing function cannot be segregated by zone or price type, so you could accidentally print out the streaming-only tickets.

    And lastly when it comes to reporting, I predict a lot of organizations are going to heavily scrutinize digital offerings, and I think you'll get the clearest long-term data integrity if they are kept in their own performances. That way, two years from now, you won't need to remember which price type or which zone corresponded to which "experience" was purchased.

    (And for what it's worth, this advice would be different if the only way to access the recording was by buying a physical ticket.)

    Hope that helps!

    -Michael

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