Source Codes as Discounts

For me (in a frew organisation) the main reason was that most of the bookings were coming in online.  The primary way of delivering marketing related discounts and special access online for TNEW v6 was source codes and MOS switching. For analysis it was simpler to keep track of the discount through it's source code with both channels (online and F2F) and in most cases it was the Source that was the primary thing we wanted to analyse.

We didn't find it a burden (I was a front line staff often) as the promo is usually marketed to them.  At one org the Promos were listed in the Perf Details &/or Performance Custom tab.
In another org we had a great shared doc of Promo/Source by Production Season.  Also kept the Marketing Team and the Box Office team together knowing what each other was doing to maximise revenue.

Personally I'd much prefer to analyse discounts from distinct Price types that teasing out discounts within a PT.

Hi Ashley, I've actually only ever used pricing rules (via source code) primarily because there is better reporting/tracking. Checkout this page in the documentation: https://www.tessituranetwork.com/Help_System/Content/System_Tables/TR_WEB_SOURCE_NO.htm. I'm not 100% sure, but I think you can use this to create a descriptive phrase for your source. Then, you'd be able to search in the "Promo Phrase Like" in the source window when processing an order. 

We use source codes for discounts as well as pricing rules. We do use a source code cheat sheet in system tables under the help tab, which was pretty easy to set up for our front line staff's reference. There are advantages to both. We have a custom report that helps us analyse the source code tracking data. 

I ended up making a cheat-sheet for our staff to use to determine which is the best option to use (offers versus pricing rules versus a combo) based on their situation. In most cases, we use source code offers when we want to change the MOS and force the patron to a specific event, and pricing rules when we want them to be free to shop around and purchase other tickets in the same visit. 

This makes sense - thank you Heath! My reservation is that we will create too many source codes (our marketing team is going to want to do a lot with the source codes for tracking purposes) and it will become overwhelming for front-line staff. I'm glad that you don't feel like that's the case! This helps - thank you very much!

Thank you Michelle! The fact that you can search is really helpful if we do end up using quite a few source codes (we already have some that are attached to discounts). Thanks!

I LOVE the idea of a cheat sheet! That's a great help, especially if you have many codes. Thanks!!

This is fantastic. Thank you!

Thank you Cille! We have done something similar! We are also less than one year new with Tessitura, so I'm glad to hear your methods are working well for you!

If you want I can send you our sheet.  You can see if that works for you.  Even my most complainy of staff got on board

That would be fantastic, Heath! You can send to alegg@nationalvmm.org if you are willing - thanks!!!