Best Practices for Tnew and Mail2 Integration

Hi Grace!

I love seeing posts from new users.

You might try posting this to the web forum as well- I think it might reach a better audience for this subject. However I can tell you that we have TNEW and Wordfly (very similar to Mail2) and use Interests. It works really well for us. We haven’t tried the Mailing List Preference tab so I don’t have much feedback in that area.

Thanks,

Janna

Janna Ellis

Director, Yale Tessitura Consortium

Yale School of Drama

Yale School of Music

203-432-8822

From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
Sent: Wednesday, April 08, 2015 12:31 PM
To: Ellis, Janna
Subject: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

We're starting our implementation of Tnew and Mail2 and are wondering the best ways to integrate the system and acquire email addresses. So far we are looking at using Interests or the Mailing List Preference Tab. Does anyone have experience with these that could tell me some of the positive or negatives for each method?

This is my first time posting (new to Tessitura), so I hope this is in the right place!

Thanks,
Grace

Grace Geller
American Repertory Theater | Marketing and Communications Manager

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Currently, Interests in Tessitura are not linked to email preferences in Mail2. I believe they are working to make this more interactive. There is a radio dial on the custom tab of a constituent record that connects to Mail2. It’s pretty slick. In my last conversation with Mail2, they were also working on integrating an unsubscribe request from a patron directly into Tessitura as well as that is not current functionality. I don’t set up our campaigns for Mail2 but in a previous place of employment, I led the integration of Mail2 for that company with Tessitura. I’m not sure if you a “link” page for email preferences that is the Mail2 preference page yet in TNEW. You may be able to just add a page though outside the TNEW purchase path that is the email preference page.

Chris

Christopher Cuhel

Senior Manager of Ticketing and Patron Services | Lyric Opera of Kansas City

From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
Sent: Wednesday, April 08, 2015 11:52 AM
To: Chris Cuhel
Subject: RE: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

Thanks, Janna! Do you have any issue with Interests when Users have multiple email addresses? We currently have many users who want to be able to unsubscribe one email address, but not another. 

I don’t believe that we have run into that issue. Right now each user has one email address associated with their login to TNEW (in fact their log in is their email address) and they decide what mailing list(s) they would like to receive information from via email. So I would imagine that if the user wanted to self subscribe or unsubscribe to certain lists via TNEW online they would need to have multiple accounts.

However it is easy to manage this with the Contact Point Purposes via the client. I am not sure how that would translate if the user wanted to do that online- so definitely pose this question to the web forum.

Thanks,

Janna