Best Practices for Tnew and Mail2 Integration

We're starting our implementation of Tnew and Mail2 and are wondering the best ways to integrate the system and acquire email addresses. So far we are looking at using Interests or the Mailing List Preference Tab. Does anyone have experience with these that could tell me some of the positive or negatives for each method?

This is my first time posting (new to Tessitura), so I hope this is in the right place!

Thanks,
Grace

Grace Geller
American Repertory Theater | Marketing and Communications Manager

 

Parents
  • Currently, Interests in Tessitura are not linked to email preferences in Mail2. I believe they are working to make this more interactive. There is a radio dial on the custom tab of a constituent record that connects to Mail2. It’s pretty slick. In my last conversation with Mail2, they were also working on integrating an unsubscribe request from a patron directly into Tessitura as well as that is not current functionality. I don’t set up our campaigns for Mail2 but in a previous place of employment, I led the integration of Mail2 for that company with Tessitura. I’m not sure if you a “link” page for email preferences that is the Mail2 preference page yet in TNEW. You may be able to just add a page though outside the TNEW purchase path that is the email preference page.

     

    Chris

     

    Christopher Cuhel

    Senior Manager of Ticketing and Patron Services | Lyric Opera of Kansas City

     

    From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
    Sent: Wednesday, April 08, 2015 11:52 AM
    To: Chris Cuhel
    Subject: RE: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

     

    Thanks, Janna! Do you have any issue with Interests when Users have multiple email addresses? We currently have many users who want to be able to unsubscribe one email address, but not another. 

    From: Janna Ellis <bounce-jannaellis6942@tessituranetwork.com>
    Sent: 4/8/2015 4:39:51 PM

    Hi Grace!

    I love seeing posts from new users.

    You might try posting this to the web forum as well- I think it might reach a better audience for this subject. However I can tell you that we have TNEW and Wordfly (very similar to Mail2) and use Interests. It works really well for us. We haven’t tried the Mailing List Preference tab so I don’t have much feedback in that area.

     

    Thanks,

    Janna

     

    Janna Ellis

    Director, Yale Tessitura Consortium

    Yale School of Drama

    Yale School of Music

    203-432-8822

     

    From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
    Sent: Wednesday, April 08, 2015 12:31 PM
    To: Ellis, Janna
    Subject: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

     

    We're starting our implementation of Tnew and Mail2 and are wondering the best ways to integrate the system and acquire email addresses. So far we are looking at using Interests or the Mailing List Preference Tab. Does anyone have experience with these that could tell me some of the positive or negatives for each method?

    This is my first time posting (new to Tessitura), so I hope this is in the right place!

    Thanks,
    Grace

    Grace Geller
    American Repertory Theater | Marketing and Communications Manager

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Customer Service Forum. You may reply to this message to post to the Customer Service forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Customer Service Forum. You may reply to this message to post to the Customer Service forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

Reply
  • Currently, Interests in Tessitura are not linked to email preferences in Mail2. I believe they are working to make this more interactive. There is a radio dial on the custom tab of a constituent record that connects to Mail2. It’s pretty slick. In my last conversation with Mail2, they were also working on integrating an unsubscribe request from a patron directly into Tessitura as well as that is not current functionality. I don’t set up our campaigns for Mail2 but in a previous place of employment, I led the integration of Mail2 for that company with Tessitura. I’m not sure if you a “link” page for email preferences that is the Mail2 preference page yet in TNEW. You may be able to just add a page though outside the TNEW purchase path that is the email preference page.

     

    Chris

     

    Christopher Cuhel

    Senior Manager of Ticketing and Patron Services | Lyric Opera of Kansas City

     

    From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
    Sent: Wednesday, April 08, 2015 11:52 AM
    To: Chris Cuhel
    Subject: RE: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

     

    Thanks, Janna! Do you have any issue with Interests when Users have multiple email addresses? We currently have many users who want to be able to unsubscribe one email address, but not another. 

    From: Janna Ellis <bounce-jannaellis6942@tessituranetwork.com>
    Sent: 4/8/2015 4:39:51 PM

    Hi Grace!

    I love seeing posts from new users.

    You might try posting this to the web forum as well- I think it might reach a better audience for this subject. However I can tell you that we have TNEW and Wordfly (very similar to Mail2) and use Interests. It works really well for us. We haven’t tried the Mailing List Preference tab so I don’t have much feedback in that area.

     

    Thanks,

    Janna

     

    Janna Ellis

    Director, Yale Tessitura Consortium

    Yale School of Drama

    Yale School of Music

    203-432-8822

     

    From: Tessitura Customer Service Forum [mailto:forums-cust.serv@tessituranetwork.com] On Behalf Of Grace Geller
    Sent: Wednesday, April 08, 2015 12:31 PM
    To: Ellis, Janna
    Subject: [Tessitura Customer Service Forum] Best Practices for Tnew and Mail2 Integration

     

    We're starting our implementation of Tnew and Mail2 and are wondering the best ways to integrate the system and acquire email addresses. So far we are looking at using Interests or the Mailing List Preference Tab. Does anyone have experience with these that could tell me some of the positive or negatives for each method?

    This is my first time posting (new to Tessitura), so I hope this is in the right place!

    Thanks,
    Grace

    Grace Geller
    American Repertory Theater | Marketing and Communications Manager

     




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Customer Service Forum. You may reply to this message to post to the Customer Service forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!




    This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Customer Service Forum. You may reply to this message to post to the Customer Service forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!

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