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Audience Development Programs, ages 18-35, online + Tess

Christine Long (Past Member)
$organization

Hi. We're trying to move beyond consigning hard tickets to college campuses and community groups. We'd like to hear from anyone in the Tess network who has a successful audience development program (paid tickets) for prospects 18-35 years of age...where the majority of the recruiting, communication, sales, etc. happens online [organizational website + social media]. For example, we love Roundabout Theatre's HipTix program. If you're doing something similar, let us hear from you. Thanks. Chris, clong@kentuckycenter.org

  • $organization

    Hi Christine,

    We have a similar program here at Soulpepper called Stageplay (www.stageplay.ca).

    The program is run solely online through a micro-site (these tickets cannot be purchased through the box office) that allows patrons between the ages of 21-30 to purchase tickets for any Monday performance in advance or any remaining seats for that day's performances beginning at 7 am.

    The program has been very successful.  Our outreach is generally through social media and we do a few targeted print ads throughout the season.  We get many referrals through word of mouth and we have a newsletter specifically for this group. 

    The maintenance is very straightforward as it's powered through a dedicated Mode of Sale and a few custom procedures ensure tickets are held at the box office so age verification can happen at the time tickets are picked up.

    If you'd like more information please feel free to get in touch.

    T.J.

     

     

  • $organization
    Hi Christine,

    When I was interning with Chicago Shakespeare I worked on their CST for $20 program, which makes $20 tickets available to those under 35. It is pretty much an entirely web-based program with a link on their website (and we also put a CST for $20 bug on some of the posters that went up on college campuses). There also was some promotion on Facebook and Twitter, as well.

    They use a promo phrase tied to a special price and allocation so the box office can control how many and where seats are available. That way if a performance is selling particularly well to regular ticketbuyers they can reduce the number of $20 tickets and vice-versa.

    -p.

    Patrick Schley
    Academy Services Manager

    First Stage 
    325 West Walnut Street

    Milwaukee, WI 53212
    (414) 267-2970 direct

    (414) 267-2976 fax

     

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