Hi. We're trying to move beyond consigning hard tickets to college campuses and community groups. We'd like to hear from anyone in the Tess network who has a successful audience development program (paid tickets) for prospects 18-35 years of age...where the majority of the recruiting, communication, sales, etc. happens online [organizational website + social media]. For example, we love Roundabout Theatre's HipTix program. If you're doing something similar, let us hear from you. Thanks. Chris, clong@kentuckycenter.org
Hi Christine,
We have a similar program here at Soulpepper called Stageplay (www.stageplay.ca).
The program is run solely online through a micro-site (these tickets cannot be purchased through the box office) that allows patrons between the ages of 21-30 to purchase tickets for any Monday performance in advance or any remaining seats for that day's performances beginning at 7 am.
The program has been very successful. Our outreach is generally through social media and we do a few targeted print ads throughout the season. We get many referrals through word of mouth and we have a newsletter specifically for this group.
The maintenance is very straightforward as it's powered through a dedicated Mode of Sale and a few custom procedures ensure tickets are held at the box office so age verification can happen at the time tickets are picked up.
If you'd like more information please feel free to get in touch.
T.J.