Audience Development Programs, ages 18-35, online + Tess

Christine Long (Past Member) $organization over 14 years ago

Hi. We're trying to move beyond consigning hard tickets to college campuses and community groups. We'd like to hear from anyone in the Tess network who has a successful audience development program (paid tickets) for prospects 18-35 years of age...where the majority of the recruiting, communication, sales, etc. happens online [organizational website + social media]. For example, we love Roundabout Theatre's HipTix program. If you're doing something similar, let us hear from you. Thanks. Chris, clong@kentuckycenter.org

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Patrick Schley (Past Staff Member) $organization over 14 years ago

Hi Christine,

When I was interning with Chicago Shakespeare I worked on their CST for $20 program, which makes $20 tickets available to those under 35. It is pretty much an entirely web-based program with a link on their website (and we also put a CST for $20 bug on some of the posters that went up on college campuses). There also was some promotion on Facebook and Twitter, as well.

They use a promo phrase tied to a special price and allocation so the box office can control how many and where seats are available. That way if a performance is selling particularly well to regular ticketbuyers they can reduce the number of $20 tickets and vice-versa.

-p.

Patrick Schley
Academy Services Manager
First Stage
325 West Walnut Street
Milwaukee, WI 53212
(414) 267-2970 direct
(414) 267-2976 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube: www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com
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Patrick Schley (Past Staff Member) $organization over 14 years ago

Hi Christine,

When I was interning with Chicago Shakespeare I worked on their CST for $20 program, which makes $20 tickets available to those under 35. It is pretty much an entirely web-based program with a link on their website (and we also put a CST for $20 bug on some of the posters that went up on college campuses). There also was some promotion on Facebook and Twitter, as well.

They use a promo phrase tied to a special price and allocation so the box office can control how many and where seats are available. That way if a performance is selling particularly well to regular ticketbuyers they can reduce the number of $20 tickets and vice-versa.

-p.

Patrick Schley
Academy Services Manager
First Stage
325 West Walnut Street
Milwaukee, WI 53212
(414) 267-2970 direct
(414) 267-2976 fax

Website: www.FirstStage.org | Facebook: www.facebook.com/firststage | Twitter: twitter.com/firststage
YouTube: www.youtube.com/user/firststage | Blog: firststagechildrenstheater.blogspot.com
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