QR Codes

Christopher Cuhel $organization over 14 years ago

Hello Everyone,

I hope this finds you all enjoying your summer and I hope to see many of you at conference.

I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

Best,

Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee

Parents

Howard Levine $organization over 14 years ago

We are about to start adding them to our posters and brochures. Our plan is to drive people to web pages with special discounts and tracking codes applied. We also plan on using them to point to pages that will give added value to what is marketed on the poster/brochure with more background info/videos/archival content.

We don't want to take people to pages that just repeat the same content that is already on the posters/brochures. We look at it as providing added value.

Best,
Howard

Howard Levine
Director of Internet & Creative Strategy

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
P: 212.415.5461 | F: 212.828.3091
http://www.92Y.org

Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

Visit us on Facebook at www.Facebook.com/92ndStreetY
Follow us on Twitter at www.Twitter.com/92Y

From: Christopher Cuhel [mailto:bounce-christophercuhel9903@tessituranetwork.com]
Sent: Wednesday, June 15, 2011 11:30 AM
To: Howard Levine
Subject: [Tessitura Marketing Forum] QR Codes

Hello Everyone,

I hope this finds you all enjoying your summer and I hope to see many of you at conference.

I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

Best,

Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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Howard Levine $organization over 14 years ago

We are about to start adding them to our posters and brochures. Our plan is to drive people to web pages with special discounts and tracking codes applied. We also plan on using them to point to pages that will give added value to what is marketed on the poster/brochure with more background info/videos/archival content.

We don't want to take people to pages that just repeat the same content that is already on the posters/brochures. We look at it as providing added value.

Best,
Howard

Howard Levine
Director of Internet & Creative Strategy

92nd Street Y | 1395 Lexington Avenue | New York, NY 10128
P: 212.415.5461 | F: 212.828.3091
http://www.92Y.org

Be in the know – learn about just added events, late-breaking news and exclusive discounts. Join 92Y eNews at www.92Y.org/eNews

Visit us on Facebook at www.Facebook.com/92ndStreetY
Follow us on Twitter at www.Twitter.com/92Y

From: Christopher Cuhel [mailto:bounce-christophercuhel9903@tessituranetwork.com]
Sent: Wednesday, June 15, 2011 11:30 AM
To: Howard Levine
Subject: [Tessitura Marketing Forum] QR Codes

Hello Everyone,

I hope this finds you all enjoying your summer and I hope to see many of you at conference.

I was discussing QR codes with my roommate last night as he works for a PR/Advertising company and I got to thinking about the possibility of adding QR codes to ticket templates so that we have a QR code on any printed ticket that goes out the door.

I am wondering if any of you have tossed around this idea and concurrently, am wondering if the BOCA printers have the print capabilities of handling QR codes that would be readable by a smartphone.

Sorry if you get two of these but I thought I'd also post this in the Marketing Forum as well. Any, thoughts, ideas or just a big discussion about this new and innovative marketing tool would be awesome.

Best,

Christopher Cuhel, Patron Services Manager, First Stage - Milwaukee

This message was sent automatically to you by www.tessituranetwork.com because you subscribed to the Tessitura Marketing Forum. You may reply to this message to post to the Marketing forum or visit the site to search, read and post to the forums. In the interest of keeping the forum posts from becoming cluttered, we encourage you to delete previous message text from your reply before sending. Thank you!
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Children

Former Member $organization over 14 years ago in reply to Howard Levine

Here at the Science Museum we've been using QR Codes for a couple years. We put them on certain collateral, especially things like bus shelter ads or when we wrap delivery trucks in museum ads.

For our current King Tut exhibition, we've been using QR Codes for Enter to Win contests. For example, we are currently partnering with local Dunn Bros Coffee Shops. Pick up a coffee, and you'll get a special King Tut coffee sleeve on it. The sleeve gets you $4 off a museum ticket, and it has a QR code that takes you to http://www.smm.org/dunnbros where you can enter to win a pair of tickets.

Well holy crap - I've just pulled results. The campaign started at the beginning of the month, and we already have 1,391 contest entries!

We also got a little Twitter buzz for our coffee sleeve. Here's a good photo so you can see how we used the QR Code: http://yfrog.com/gy5xwxjwj

The technology is still definitely very new in the United States and so we're trying to be strategic about where we place QR Codes. I have a giant QR Code outside my cube at work that takes people to our museum homepage. When a coworker walks by asking what it is, I simply say "Figure it out." =p

For those who want to get really creative (or have designers with mad Photoshop skillz), this is an awesome post:
http://mashable.com/2011/04/18/qr-code-design-tips/

Interesting to hear how other people are thinking about them and currently using them.

Eric Mueller
Webmaster & Social Media Guy
Science Museum of Minnesota

Email: emueller@smm.org
Phone: (651) 221-9455

[edited by: Eric Mueller at 9:38 AM (GMT -6) on 16 Jun 2011]
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