Hello -
We use Tessitura and Wordfly. I have been getting emails from another org that looks like they are re-marketing to me and I am wondering how they do that from Tess?
I understand from my IT that abandon cart data is stored but has anyone successfully integrated that data into triggered emails in Wordfly?
If so, I would love to pick your brain. And if anyone has recommendations for the conference in Orlando on workshops that may help!
Yep I've done one WF abandoned cart implimentation and it's one of those things with a lot to fiddle with. Working out exactly what products you are going to include/exclude (do you sell merch as a performance type? Surverys?), thinking about how you are going to build that personalised URL and is it going to deliver them to the performance that they we last at or is the Production Overview page enough (in TNEW prod_season and perf_no are needed for specific landing). To be really honest you kind of can reconstruct back to the seats that they had in their cart (if they got that far) if you really want to ... but they will have possibly been sold so develop your strategy for easiest and cleanest customer experience.
Customer journey mapping it out can be handy. A free program like Draw.io can be handy to get something together before to collaborate in a team.
Knowing that you are only ever going to get people that have logged in is key to explaining it's potential internally. Also how are you excluding the Web Anonymous from the Abandoned cart table.
Happy to chat at TLCC
We hired Capacity Interactive to set this up via their Behavior Infuser tool. There is an initial setup/training cost and then an ongoing monthly fee, which we have found to be worthwhile in the revenue we're regaining from the abandoned cart emails. There are additional opportunities (such as abandoned browse, Key Page Views, etc) that we haven't yet fully explored.
ty!
Just a quick +1 / highlight of a smaller detail in Heath's response:As part of pre-evaluation, definitely take a moment to analyze how much valid constituent data you reasonably expect to have. Outside of tools like CI's Behavior Infuser (hi Jean!), your relevant Tessitura tables won't have applicable constituent data for carts abandoned before login. Among other things, this is the block for me--not worth investing in within Tessitura and WordFly when the messaging would only reach a narrow sliver of the people.
That's a good point. What I did was look at the past 14 days worth of actionable data a few times over a month or two, at different times in a sales cycle to get an idea on the value prop. I eventually did it anyway because
3 paid off later when we started pushing logins for account info and constituent based offers
Hi Eve - we're running daily abandoned cart emails from Wordfly. As Heath said, the initial configuration was fiddly, but we've got it running and we're seeing good conversion. We decided to point customers back to the generic exhibition page on our website, as it was very unlikely that the same day/time combination that they abandoned would be still available, or still in the future!I'm happy to chat at TLCC if I can be of any help.best wishes
Alison
Hi Alison,
I am with the Florida Orchestra. Do you have a customization in order to run abandoned cart? I just recently set this up for our Marketing Director.
We use Wordfly as well. I used their instructions to set it up. When I run it, I get a list of abandoned carts but there is no way of knowing what performance they left behind. ABANDONED_CART_ORDERDETAIL1, 2, & 3 are blank. My understanding is that we would need a customization to have the performance. Is there another way other than a customization?
Thank you!