Hi Everyone!
We are planning on implementing Abandon Cart emails for the remainder of our season and I came across the below article. Oliver was talking about specifically dynamic data being pulled into the emails and wondering if anyone else could help guide me on this? I have used dynamic data but in a very simplified manner and am hoping if anyone has more experience we could connect.
https://community.tessituranetwork.com/tessitura_software_forums/f/tessitura_marketing-9/23079/abandoned-cart-triggered-emails---who-s-doing-it-is-it-worth-doing
Hi - what is your email platform? We do this by pulling in some custom web content and other dynamic data that is in a SQL script.
I am using WordFly.
We use Prospect2 but there could be some overlap if they use SQL scripts. What I do is generally markup as much web content around productions and performances with content/imagery/web links. Also season types come in the SQL as well. In our email if those fields contain data - they get populated with those dynamic content fields. If there is no data, we will alter the content of the email based on conditional content. Generally, we have 1 email where there are conditional content blocks everywhere, and the whole look/feel can alter based on content criteria item being met or not met from Tessitura.