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Embedding a Source Code in a URL

Former Member
Former Member $organization

Hi there,

After taking a closer look at our Campaign/Appeal/Source structure, I'm hoping to add an Appeal for email announcements. Ideally, it would track revenue with a unique source for every email we send out. We use mail2 and currently track email revenue through its Google Analytics integration. I'd just like to have the same info in Tessitura for reporting purposes.

I've seen it done in other organizations where they embed a source number into a URL (so the patron doesn't have to enter a promo code), but I'm guessing there's more involved behind the scenes to make it work. 

Is anyone embedding source numbers in URLs, and if so, could you share how you went about setting it up?

Thanks a bunch!

Becca

  • $organization

    Hi Becca,

    We do this quite frequently.  Once you've got the Source set up you just need to modify the link and add the promo/source code.

    If there is not already a "?" in your URL you can just add "?promo=[SOURCE#]" whereas if one does already exist you can add "&promo=[SOURCE#] and that should do the trick.

    I hope that makes sense.

    Here's a link to another thread that discusses this: http://www.tessituranetwork.com/Community/forums/t/11514.aspx


    Cheers!
    Short

  • $organization in reply to Christopher Short

    Does TNEW accept a 'source' URL parameter? I was talking to the mail2 guys at TLCC and they mentioned in order to track source promotions for emails you send, you have to:

    • Set up the list in tessitura as an in-house source, and promote it
    • Include the source ID as the value for key "source" in the "Add URL Parameters" section of your email campaign details
    • Run some kind of procedure to report opens and bounces back to the promotion in tessi

    We use the promo parameter to do MOS shifts for TNEW, so that parameter is already used in some of our links... I didn't know it had the ability to do regular source tracking outside of the TR_WEB_SOURCE_NO table.

  • $organization

    Hi Becca,

    If you are using a custom site (which I believe is true for NY Phil), you'll have to check with your web developer or IT team to see if your site was coded to pull sources out of URLs, and then if it was, how the URL needs to be formatted.

    TNEW does include the ability to pull a source or promo code out of a URL and use it as the order source.  For those interested in using this functionality in TNEW, here's a link to the relevant help topic: Building Links to Your Site.

    Kevin Sheehan
    Senior Technical Writer & Consultant
    Tessitura Network



    [edited by: Kevin Sheehan at 8:03 AM (GMT -6) on 3 Sep 2014]
  • Former Member
    Former Member $organization in reply to Kevin Sheehan

    Ah, we are indeed using a custom site. Christopher -- it looks like the feature you're referring to is built into TNEW, though I feel like I've seen it done in non-TNEW sites ... I'll check with our digital team and see if they have an idea of how to build it out. Thanks guys!