Hi there,
After taking a closer look at our Campaign/Appeal/Source structure, I'm hoping to add an Appeal for email announcements. Ideally, it would track revenue with a unique source for every email we send out. We use mail2 and currently track email revenue through its Google Analytics integration. I'd just like to have the same info in Tessitura for reporting purposes.
I've seen it done in other organizations where they embed a source number into a URL (so the patron doesn't have to enter a promo code), but I'm guessing there's more involved behind the scenes to make it work.
Is anyone embedding source numbers in URLs, and if so, could you share how you went about setting it up?
Thanks a bunch!
Becca
Hi Becca,
If you are using a custom site (which I believe is true for NY Phil), you'll have to check with your web developer or IT team to see if your site was coded to pull sources out of URLs, and then if it was, how the URL needs to be formatted.
TNEW does include the ability to pull a source or promo code out of a URL and use it as the order source. For those interested in using this functionality in TNEW, here's a link to the relevant help topic: Building Links to Your Site.
Kevin SheehanSenior Technical Writer & ConsultantTessitura Network
Ah, we are indeed using a custom site. Christopher -- it looks like the feature you're referring to is built into TNEW, though I feel like I've seen it done in non-TNEW sites ... I'll check with our digital team and see if they have an idea of how to build it out. Thanks guys!