We started using Tessitura in FY16 and set up 56 different campaigns for the fiscal year alone. As we approach FY17, our group is questioning this strategy. We are curious of how many campaigns other Tessitura users are working with per fiscal year. Specifically in the Art Museum industry. Thanks.
Hi Rich,
We have fewer campaigns, but many funds. Our campaigns are by fiscal year and include the appropriate funds for things like Acquisitions, Endowment, Membership, Corporate Support, Foundation Support, Individual Support, Restricted Funds, and separate elevated event campaigns for each our events.
Mark Frey | Woodruff Arts Center | P: 404.733.4277
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Rich Kozlowski Sent: Monday, April 25, 2016 9:06 AM To: Mark Frey Subject: [Tessitura Development Forum] Campaign Structure - How many campaigns/fiscal year do you have?
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Here at BAM we have from my point of view a lot of Campaigns. (Not clear that this is the only way to do this.) Here are the counts over time.
Fiscal Year Count of Campaigns
2016 48
2015 52
2014 46
2013 46
2012 41
2011 41
We also use a few evergreen campaigns for things like Endowment. (Evergreen meaning that we do not create a new campaign each fiscal year.) Again this may not be the best way. Consider using Campaign Categories as your friend to tie together multiple campaigns over time.
For Fundraising campaigns we have some already created with pledges going out to Fiscal Year 2024 and beyond.
We have a whole lot of funds as this is where GL Codes are assigned and finance breaks contributions down a lot.
Hope that helps.
--Tom
…
718.724.8135
tbrown@BAM.org
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Mark FreySent: Monday, April 25, 2016 9:52 AMTo: Thomas Brown <tbrown@bam.org>Subject: RE: [Tessitura Development Forum] Campaign Structure - How many campaigns/fiscal year do you have?
From: Tessitura Development Forum [mailto:forums-development@tessituranetwork.com] On Behalf Of Rich KozlowskiSent: Monday, April 25, 2016 9:06 AMTo: Mark FreySubject: [Tessitura Development Forum] Campaign Structure - How many campaigns/fiscal year do you have?
Personally I think many organizations think of the structure of campaigns and appeals in the wrong order (specific to ticketing). The way I've described it is; campaigns are the big picture. In theory, ticketing really only needs one campaign (because your campaign is selling tickets for that fiscal year). The appeals are where you can get down to the finer details. You could have one appeal for each show. You could have additional appeals for general single and season ticket sales. The possibilities of the number of appeals for a season is endless. Combine the ability to add hundreds of source codes in an appeal, and you see how minute you can get with data.
Personally, I think 56 campaigns is too many. I assume some of these are for development/membership. I suggest your marketing and ticketing department sit down together with finance and talk through what information they are trying to get from campaigns/appeals. That will help you decide on your next steps.
Christopher Cuhel
The 5th Avenue Theatre