We started using Tessitura in FY16 and set up 56 different campaigns for the fiscal year alone. As we approach FY17, our group is questioning this strategy. We are curious of how many campaigns other Tessitura users are working with per fiscal year. Specifically in the Art Museum industry. Thanks.
Personally I think many organizations think of the structure of campaigns and appeals in the wrong order (specific to ticketing). The way I've described it is; campaigns are the big picture. In theory, ticketing really only needs one campaign (because your campaign is selling tickets for that fiscal year). The appeals are where you can get down to the finer details. You could have one appeal for each show. You could have additional appeals for general single and season ticket sales. The possibilities of the number of appeals for a season is endless. Combine the ability to add hundreds of source codes in an appeal, and you see how minute you can get with data.
Personally, I think 56 campaigns is too many. I assume some of these are for development/membership. I suggest your marketing and ticketing department sit down together with finance and talk through what information they are trying to get from campaigns/appeals. That will help you decide on your next steps.
Christopher Cuhel
The 5th Avenue Theatre