Seriously though,
We're currently reviewing our printed map available for guests and I have a question and a request:
-Has anyone attempting going paper map free and relying purely on their physical signage on grounds? If so, what has the guest response been?
-Would anyone be interested in mailing me a sample of your printed map to add to our collection of interesting map-ish ideas?
Thanks in advance for any assistance!
(apologies for the cheezy subject line).
Melanie
Mystic Aquarium
55 Coogan Boulevard
Mystic, CT 06355
Hey Melanie! We have transitioned to paperless maps, though we will print if a guest really wants one. We push people to download our app to use the interactive maps and features. We also have visuals throughout the atrium. I will email you a copy of our map (just the pdf print out).
I think the majority of the guests understand how paperless maps align with our mission of conservation. I believe we clearly communicate that with them via signage and direct contact with staff.
Hi Melanie,
We launched a mobile map a couple of years ago. It wasn't built for multiple mobile platforms, only Apple, and we didn't see much usage on the part of our guests. After assessing usage and maintenance resources we've decided to discontinue it as of next week, and return to the idea in the future when we can dedicate more resources.
I'll email you an example of our printed general audience program guide/map and one of our foreign language guides. We have maps in multiple languages, as well as maps for guests visiting as part of a tour company who have limited time.
There are a few directories in the building that include a map at "forks in the road" if you will, in places where guests need to chose their next route.
Hi Nicole,
I love that you've gone paperless! Would you be willing to share the talking points you use with guests when they ask about a physical map? Do you get much pushback?